Experts from Pfizer and Veeva explore a recent Veeva Pulse Report showing that targeted scientific outreach is associated with 40% faster treatment adoption.
Omnichannel communication holds the promise of reshaping interactions between the pharmaceutical industry and healthcare professionals (HCPs), revolutionizing engagement through personalized and seamless connections. Medical Affairs teams are in a unique position to engage with and provide HCPs with the information and education they seek, including in-depth clinical data, additional analyses and treatment updates. While Medical Affairs teams have the capacity to harness this transformative power, the pharmaceutical industry has been slow to fully embrace this revolution. Crafting effective omnichannel strategies remains a formidable challenge, laden with barriers.
Our webinar offers a platform for attendees to engage with a diverse group of Medical Affairs omnichannel experts, discover their distinctive perspectives, navigate common obstacles, and gain firsthand insights into pragmatic omnichannel integration solutions.
Key areas of focus will include:
·     Unpacking Omnichannel Strategies: Understanding the added value for customers and organizations, and the need to diverge from conventional single or multichannel approaches
·     Overcoming Barriers: Identifying and surmounting the obstacles hindering Medical Affairs teams' success with omnichannel, and exploring actionable solutions
·     Forging the Path to Omnichannel Success: Strategic drivers and actions, and how to institute them effectively across organizational landscapes.
The Medical Affairs landscape is rapidly evolving, demanding field medical teams to engage with a wide range of stakeholders. MSLs are expected to handle over 350 interactions annually and manage numerous stakeholders, a number which continues to rise. However, simply increasing interaction numbers without addressing associated challenges like reaching out to the right stakeholders or gaining access to them is ineffective. It's crucial for organizations to acknowledge and tackle these obstacles effectively. By doing so, they can redefine engagement strategies, ensuring meaningful interactions tailored to stakeholders' needs. This approach will allow organizations to move beyond mere volume-based metrics, focusing instead on the genuine productivity and impact of their field medical teams. Over the course of time, this will also lead to better relationships being developed with key scientific stakeholders.
This webinar discusses the current focus on volume-based metrics as a measure and will also help the participants understand some key considerations around volume-based metrics while redefining the industry thinking on this important topic.
Remind yourself of key themes from the MAPS Madrid meeting with this Day 2 report authored by meeting media partner, the Publication Plan. If you weren’t able to attend this year’s meeting, catch up on what you missed!
Remind yourself of key themes from the MAPS Madrid meeting with this Day 1 report authored meeting media partner, the Publication Plan. If you weren’t able to attend this year’s meeting, catch up on what you missed!
In this podcast, we ask what is the ONE thing a company must implement in their transformation from the 40-slide deck to modern scientific storytelling.
This introduction to implementation science offers Medical Affairs professionals a 4-step scientific approach for accelerating the adoption of evidence-based care into practice.
Health literacy is experiencing new challenges, and Medical Affairs is uniquely positioned to lead and partner with others in this space to ensure coordination, credibility and impact.
What will it take to be a great leader now and in the future? This webinar will introduce the six signature traits of Inclusive Leadership, explore what being an inclusive leader really means and how using these traits can make us more successful.
At the end of the webinar, participants will:
· Be more familiar with the 6 signature traits of inclusive leadership
· Have explored strategies to help lead diverse groups
· Be better able to identify critical skills to lead in times of significant change
MEDICAL AFFAIRS: The Roles, Value and Practice of Medical Affairs in the Biopharmaceutical and Medical Technology Industries (Taylor & Francis, 2024)