MAPS MasterClass Launch Excellence

Become an expert & hone your skills for Pharma, Biotech, Medical & Diagnostic Device launches

London Program: 13-14 June 2022


Immersive, situational-based, two-day training programs focused on key competencies of Medical Affairs that MAPS deems critical for success.

Whether you’re preparing for your first launch or your 5th – big company or small – this program will prove useful, as successful launches in this new era will only be possible if we upgrade existing best practices, together.

Each MasterClass is designed to have a maximum ratio of 8 participants per instructor. We are limiting participation to 40-50 maximum per city, and are expecting delegates from approximately 20-25 different companies per city.

Each program is carefully designed to maximize best practice sharing and cross-industry networking, and will include access to a post-meeting online workspace for continued collaboration with the learning cohort for 1 year, at no additional cost.

Who Icon

Medical Affairs Professionals who are part of a launch planning team ​

Professionals looking to gain local, regional & global market level perspective

Executives looking to engage with other industry Thought Leaders across Big Pharma, Biotech & Devices​

What icon

A bespoke learning framework created by the largest industry group of Launch Excellence Medicals Affairs experts from across the globe​

A unique opportunity to develop skills that push your organization forward​

Continued, ongoing benefits including access to online learning materials and networking opportunities​

How Icon

Unique 2-day program with built-in commute time​

Thought Leader insights and peer-to-peer discussions​

Review case studies in a practical workshop environment​

Interactive, educational setting with tangible applicability for you and your team

Why Icon

Empower individuals and teams for optimal professional growth​

Share best practice across Leaders within Medical Affairs​

Examine the role of multichannel/omnichannel working within Launch Excellence​

Network with peers ​


We’re excited to announce the following faculty members for the London Launch Excellence MasterClass program. Come learn from and collaborate with these leaders!

Emily Howman, PhD

Emily Howman, PhD

Medical Strategy Lead, Envision Pharma Group
Arron Mungul, PhD

Arron Mungul, PhD

Medical Capabilities Lead (International Markets), BMS
Sreeram Ramagopalan, PhD

Sreeram Ramagopalan, PhD

Global Head Real World Evidence (Market Access), Roche
Faisal Mehmud, MBBS

Faisal Mehmud, MBBS

VP, International Developed Markets Medical Head, Pfizer Oncology
Kevin Asher, PharmD

Kevin Asher, PharmD

Digital Health Lead and interim Head of Medical Affairs, Mundipharma
Dawn Lobban, PhD

Dawn Lobban, PhD

Global Lead, Patient Partnerships, Envision Pharma Group
Ian Winburn, MBBS, PhD

Ian Winburn, MBBS, PhD

Vice President, Global Medical Team Lead, Haemophilia, Endocrine In-born errors of metabolism and Transplantation



After participating in the Launch Excellence MasterClass program, participants should be better able to:

  • Understand the expanding Medical Affairs leadership role in Launch Excellence and how Medical Affairs expertise should be leveraged throughout the process to maximize value
  • Identify core components of a successful launch from a company and learn from external stakeholders’ preferences
  • Demonstrate cross-functional collaboration and alignment on shared goals and expectations when working across internal and external stakeholder networks
  • Supporting the optimization of tools, systems and processes to elevate organizational launch capabilities and readiness with clear roles and responsibilities for strategic and implementation objectives
  • Address current real-world launch challenges driven by an accelerated shift to digital and remote working through case studies and live discussion


Each day begins at 10:00 and adjourns at 17:00.

Monday AM: Launch Strategy and Execution
  • The Critical Role of Medical Affairs in Launch Success
  • Digital Innovation Driving Medical Affairs Launch Excellence
  • Launch Strategy: Case Study & Working Session
Monday PM: Evidence Generation Planning
  • The Role of Global, Regional and Local Medical Affairs in Evidence Generation and T-24 Planning
  • Lifecycle Management Planning: Building Strong Collaborative Relationships Between Clinical, Commercial and Medical Affair

Evening Networking Reception (17:00-18:00)

Tuesday AM: Data Dissemination and Engagement
  • Leveraging Strategic Storytelling to Optimize Data Dissemination
  • Field Medical Strategy
  • Patient Centricity: Shifting from Buzzword to Actionable Plan
Tuesday PM: Organizational Readiness
  • Evolving Organizational Models
  • Industry Trends Shaping Our Organizations
  • How to Organize Your Medical Affairs Department to Succeed


Hyatt Regency London – The Churchill
30 Portman Square, London, W1H 7BH

Accommodations at the negotiated group rate are limited.
Group discounted rate: £305.00 per night.
A reservations link will be posted here in the coming days. Please do not book directly with the hotel.

If you have already registered, the accommodations reservations link will be emailed to you as soon as it becomes available.


Members$1,500 USD
(Includes 1 year MAPS membership)
$1,750 USD
Teams of 5 or more registering at the same time$1,350 USD each (members)
$1,500 USD each (non-members)

Instruction will include a limited number of plenary sessions focused on general launch principles that apply to all types of launches. The majority of program time (>70%) will be spent in small group interactive workshops and table discussions, where participants will have the opportunity to join peers with specific interests and needs, such as launch planning for big pharma, first time launches, or medical/diagnostic device launches.



MAPS is a globally recognized leader in education, training and best practice sharing – setting the standards for Medical Affairs excellence for over 7,000 members from 240+ companies, including 23 official industry partner companies (and counting). A certificate of completion will be provided at the conclusion of the MasterClass. In addition, an online workspace for the MasterClass cohort will be created immediately following the program for one year to allow continued best practice sharing, Q&A, and co-learning from peers in the cohort.

Lost your password? Please enter your username or email address. You will receive a link to create a new password via email.