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The Role of Medical Affairs in Lifecycle Management

March 6, 2025/in Competency, Strategy, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Medical Strategic Plan, Other, Content Hub, Content HUB Featured, Featured, Leadership & Management Skills, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

The objective of this article is to discuss the paradigm shift in how companies plan for and deliver on the “long tail” of a drug’s impact even after Loss of Exclusivity (LoE) – a process known as lifecycle management (LCM).

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https://medicalaffairs.org/wp-content/uploads/2025/03/SLCIPP-paper.png 482 1268 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-03-06 09:02:182025-04-11 12:47:23The Role of Medical Affairs in Lifecycle Management

Measuring the Impact of Medical Affairs – Part 2: Building a strong foundation of operational effectiveness

October 23, 2024/in ACCESS, Career Development, Open Access, SEARCH BY TOPIC, Talent Development, SEARCH BY TYPE, Leadership & Management, Content Hub, White Papers, Partner Circle Publications, Leadership & Management Skills/by Luke Traeger

Dig into best practices for measuring the operational effectiveness of Medical Affairs teams, emphasizing the importance of establishing a strong foundation of data and metrics to demonstrate impact and value within pharmaceutical organizations.

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https://medicalaffairs.org/wp-content/uploads/2024/10/Veeva-Whitepaper-Cover-Image.png 321 845 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-10-23 09:58:442024-12-03 14:47:55Measuring the Impact of Medical Affairs – Part 2: Building a strong foundation of operational effectiveness
Amedea Olympics 2024 Featured

Leadership to Drive Performance: Plus a Sneak Peek at the 2024 Medical Affairs Innovation Olympics

July 23, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Talent Development, Open Access, Change Management, Leadership & Management, Podcasts, Content Hub, Leadership & Management Skills, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

Tim Mikelhashvili, CEO of Amedea Pharma, discusses innovation in Medical Affairs leadership. And previews his 2024 Medical Affairs Innovation Olympics!

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https://medicalaffairs.org/wp-content/uploads/2024/07/Amedea-Olympics-2024-Featured.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-07-23 10:01:352024-07-23 10:22:19Leadership to Drive Performance: Plus a Sneak Peek at the 2024 Medical Affairs Innovation Olympics

Measure, Master, Move: An Ecosystem Approach to Engaging KOLs Beyond the Clinic

June 6, 2024/in Open Access, SEARCH BY TOPIC, Innovate Articles, Open Access, Business Knowledge, SEARCH BY TYPE, Communication Skills, Marketing & Sales Fundamentals, Leadership & Management, Partner Circle Publications, Leadership & Management Skills, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

Drawing on insights from a roundtable of industry leaders convened by Klick at the recent MAPS conference, let’s look at how viewing the KOL holistically can lead to new avenues of engagement and more multifaceted relationships.

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https://medicalaffairs.org/wp-content/uploads/2024/06/INNOVATE_ROUNDTABLE_Website-Banner-Images-845x321px_Klick-Health-scaled.jpg 973 2560 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-06-06 11:01:572024-07-09 17:54:31Measure, Master, Move: An Ecosystem Approach to Engaging KOLs Beyond the Clinic
A Dose of Inspiration: 100 Purpose Stories from Pharma Leaders

A Dose of Inspiration: 100 Purpose Stories from Pharma Leaders

May 7, 2024/in ACCESS, Competency, Career Development, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Talent Development, Leadership & Management, Podcasts, Foundational (Intro Level), Content Hub, Interviews & Opinions, Leadership & Management Skills, SEARCH BY TOPIC, SEARCH BY TYPE, Mentorship/by [email protected]

In this podcast, we speak with Jill Donahue, author of the recently published (free!) book, “A Dose of Inspiration: 100 Purpose Stories from Pharma Leaders” about the individual and organizational benefits of discovering your purpose as an employee in the Life Sciences industry.

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https://medicalaffairs.org/wp-content/uploads/2024/05/Podcast-WordPress-Excellerate-05062024.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-05-07 07:20:192024-05-11 09:17:33A Dose of Inspiration: 100 Purpose Stories from Pharma Leaders
MAPS Medical Affairs Textbook Featured

BOOK RELEASE: MAPS Medical Affairs Textbook

January 26, 2024/in Competency, ACCESS, Strategy, Overview & Vision, Open Access, SEARCH BY TOPIC, Career Development, Compliance, SEARCH BY TYPE, MAPS News & Updates, Digital, Evidence Generation, External Education, Field Medical, Foundational (Intro Level), Content Hub, Insights Process, Interviews & Opinions, Leadership & Management Skills, Med Tech, Medical Communications, Medical Info, Medical Operations, Medical Strategy & Launch Excellence, Pt Centricity, Rare Disease/by Travis Hege

MEDICAL AFFAIRS: The Roles, Value and Practice of Medical Affairs in the Biopharmaceutical and Medical Technology Industries (Taylor & Francis, 2024)

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https://medicalaffairs.org/wp-content/uploads/2024/01/MAPS-Textbook-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-01-26 13:05:022025-04-22 13:50:12BOOK RELEASE: MAPS Medical Affairs Textbook
Evolution of Roles and Talent Management in Medical Affairs Part 4: How Do We Evolve Talent to Meet Evolving Needs in MA?

Evolution of Roles and Talent Management in Medical Affairs Part 4: How Do We Evolve Talent to Meet Evolving Needs in MA?

September 27, 2023/in ACCESS, MAPS Members Only, SEARCH BY TOPIC, Talent Development, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Content Hub, Leadership & Management Skills, SEARCH BY TOPIC, Medical Operations, SEARCH BY TYPE/by [email protected]

In this on-demand webinar, experts discuss how to evolve talent to meet evolving needs in MA. This Webinar series explores how roles and talent management have evolved, what new roles exist or are needed and what skills and competencies are required to succeed in these roles.

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https://medicalaffairs.org/wp-content/uploads/2023/09/On-Demand-WordPress-APAC-Webinar-Talent-Part-4-092723.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-09-27 12:43:212025-03-19 14:45:34Evolution of Roles and Talent Management in Medical Affairs Part 4: How Do We Evolve Talent to Meet Evolving Needs in MA?
Ruth Nicholson Featured 2

Ruth Nicholson: Emerging Issues for Medical Affairs Knowledge Transfer

August 22, 2023/in Business / Finance, Competency, Integrated Scientific Comms Plan & Pubs, ACCESS, SEARCH BY TOPIC, Open Access, Innovate Articles, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Content Hub, Interviews & Opinions, Leadership & Management Skills, Medical Operations/by Travis Hege

In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, we sat down with Ruth Nicholson, Director, Global Knowledge Transfer (Neuroscience), Ipsen about the definition, challenges and emerging issues in knowledge transfer.

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https://medicalaffairs.org/wp-content/uploads/2023/08/Ruth-Nicholson-Featured-2.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-08-22 09:42:332024-04-26 12:04:49Ruth Nicholson: Emerging Issues for Medical Affairs Knowledge Transfer

Aamir Shamim Choudry: Single Point of Contact Model for Medical Affairs

August 3, 2023/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Innovate Articles, External Scientific Engagement, Customer Engagement & Scientific Comms, Content Hub, Interviews & Opinions, Leadership & Management Skills, Medical Operations, Medical Strategy & Launch Excellence/by Travis Hege

In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, MAPS Director, Mary Alice Dwyer, speaks with amir Shamim Choudry, Executive Medical Director at Sage Therapeutics, about the Single Point of Contact Model for Medical Affairs.

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https://medicalaffairs.org/wp-content/uploads/2023/08/aamir-ma-featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-08-03 11:57:592024-04-26 12:05:23Aamir Shamim Choudry: Single Point of Contact Model for Medical Affairs

Bill Tidwell: Engaging Organized Customers

June 7, 2023/in Competency, ACCESS, Career Development, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Innovate Articles, External Scientific Engagement, Customer Engagement & Scientific Comms, Content Hub, Interviews & Opinions, Leadership & Management Skills/by Medical Affairs

In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, MAPS speaks with Bill Tidwell, Director, Field Based Medicine | Health System and Payor Strategy at Boehringer Ingelheim about engaging organized customers.

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https://medicalaffairs.org/wp-content/uploads/2023/06/Bill-Tidwell-Organized-Customers-TLI.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-06-07 13:11:182024-04-26 12:05:49Bill Tidwell: Engaging Organized Customers
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