Now is a critical time for Medical Affairs leaders to redefine their roles and boldly re-engage patients by employing a few key tactics learned from the past year.
This MAPS podcast with AlphaGroup of Medical Communications Companies explores areas of collaboration between Medical Affairs and HEOR groups.
“If you ask patient communities their major concerns, it’s affordable access,” says Alissa Heizler-Mendoza speaking about patient advocacy in Medical Affairs.
During this interactive session, PwC and 3 industry panelists will discuss how Medical Affairs organizations are utilizing digital platforms and technology to collect, analyze and report on Medical Insights. The presentation will utilize industry benchmarking data, market trends, and practical insight from organizational leaders and panelists.
Objectives:
MedInfo Teams contribute to the business with clinical expertise, extensive knowledge of the company products and medical literature, insights of customer needs, and a strong understanding of the business.
As Medical Affairs teams we have evolved to become the “natural owners of scientific data across a product’s lifecycle” and are now poised to provide strategic medical direction to our organizations. In this dynamic and conversational webinar, we will review how adaptive connected technology and processes support our mandate to deliver integrated evidence that articulates clear clinical and economic value to improve patient experience and outcomes.
This Webinar will cover:
This session will provide a learning opportunity for our audience by describing:
J&J leaders detail how to think about managing the challenge of broadening the focus of a Medical Affairs career to encompass new and multiple therapeutic areas.