Demystifying Data in Medical Affairs Part I: What Does Data Mean to Medical Affairs and How Can We Optimize Its Use?

All industries are rushing to harness rich data in order to drive progress, but how can the many data sources help Medical Affairs to show impact and drive improved patient outcomes?

In part one of this four part series, we will look at what data means to Medical Affairs and how its use can be optimized.

1. What data sources are available in Medical Affairs?
2. How is this data currently used? What opportunities are we missing?
3. Real world examples of current data usage

This Webinar series explores the fundamental concept of big data in Medical Affairs, from which sources can we retrieve this, what are the broader considerations when utilizing data in health and what impact this can have on our organizations, physicians, and patients, now and in the future. These presentations will feature real world cases that are relevant to regional and country Medical Affairs leaders, in order to highlight long-term aspirational and short-term tangible projects.

In this webinar, experts will:

1. An understanding of the current real-world uses of data in Medical Affairs
2. Broader awareness of the future application of data and impact potential
3. Understand what data sources can be accessed both internally and externally
4. Greater appreciation for any considerations when preparing to utilize health data

Moderator:

Greta James-Chatgilaou

Director, Field Medical Strategy and Execution, Biogen Australia and New Zealand

Speaker:

Jon Zdon

Medical Excellence and Governance Lead, APAC, Takeda Pharmaceuticals (Asia Pacific)

Speaker:

Jan Van Overbeeke

Partner, Mckinsey & Company Japan

Speaker:

Jeff Lange

Director, Center for Observational Research, Amgen