Evolving Content Practices to Power Personalized KOL Engagement

The goal of this webinar is to enable MedAffairs Organizations and their MSLs to better align and deliver scientific exchange per new KOL expectations, and provide more value through agile & personalized content assembly capability that can empower MSLs.

In this webinar, experts will:

1. Discuss the continued evolution and increasing importance of MSLs, and how they are uniquely positioned to deliver personalized KOL scientific exchange experiences
2. Explore key challenges in achieving optimal personalization, and share how an updated and flexible content assembly framework can activate approved assets with ease
3. Review ways to sustain this framework including modern technology support, along with field and MRL (Medical, Regulatory, Legal) design factors to ensure rapid uptake
4. Conclude on the importance of KOL-centricity, fit-for-purpose technology, and cross-functional alignment to achieve this new paradigm, delivering effective KOL personalization

Moderator:

Jessica Wong

VP, Marketing, Alucio Inc.

Speaker:

Donna Holder

Sr. Director, Global MSL Excellence Oncology, Daiichi Sankyo

Speaker:

Wendy Fraser

Executive Director, Global Field Medical Center of Excellence and Scientific Training, Merck

Speaker:

Jeff Asada

Co-Founder & Head of Customer Success, Alucio Inc.