Authors
This publication represents the consensus opinions of the authors and various members of MAPS but does not represent formal endorsement of the conclusions by their organizations
Roma Bhavsar, PharmD – Manager, Medical Information, Global Scientific Partnership, Biogen
Alicia A. Cadogan, PharmD – Director, Oncology Medical Information, Pfizer Medical Information
Robert T. Hunter, PharmD – Associate Director, US Science Communications, EMD Serono Inc.
Marie-Ange Noue, PhD – Head of Scientific Communications, EMD Serono
Stacey Fung, PharmD – Senior Director, Global Medical information, Gilead Sciences, Inc, [email protected]
ABSTRACT
Medical Information (MedInfo) Teams provide a vital function for the business, serving as a key resource for both internal and external customers. MedInfo Teams are scientific thought-partners internally and a reliable generator of valuable insights. MedInfo’s unique view into customers’ needs and partnership with internal stakeholders allows filling of data gaps and clarifying of published information. An analysis of data trends of MedInfo inquiries and acting upon the findings are impactful contributions of MedInfo Teams. Additionally, MedInfo Teams bring product knowledge and expertise to Promotional/Medical Review Teams and Product Launch Teams. In a global organization, enhanced efficiency is observed in new markets with existing knowledge of customer needs that can be leveraged. MedInfo Teams contribute to the business with clinical expertise, extensive knowledge of the company products and medical literature, insights of customer needs, and a strong understanding of the business.
INTRODUCTION
Medical Information (MedInfo) Teams provide scientific, therapeutic, and product expertise to support healthcare professionals (HCPs), patients, and payers in making informed patient care decisions.1 In addition to the services provided to external customers, MedInfo Teams bring value to internal business partners, and ultimately to the business. MedInfo Teams work with internal partners in a variety of ways; however, these contributions may not be widely recognized. Awareness of the value that MedInfo Teams can deliver to internal partners can ensure that each organization is able to leverage this expertise and receive maximum TM benefit from the resources within their company. This paper will summarize experiences from phactMITM (Pharma Collaboration for Transparent Medical Information) members relating to the value that MedInfo brings to their companies. phactMITM is a consortium of pharmaceutical companies’ MedInfo Teams dedicated to supporting HCPs in their commitment to provide quality patient care.2
