9:00 – 9:10: Welcome and Introduction
9:10 – 9:20: Why is external education important?
9:20 – 9:40: Rethinking the strategy of medical affairs with human-centered design
9:40 – 11:00: Learner needs and motivation
11:00 – 11:20: Break
11:20 – 11:50: The stages of change
11:50 – 12:10: The science of learning and instructional design
12:10 – 12:30: Panel Discussion and Q&A
12:30 – 13:30: Lunch
13:30 – 14:10: Integrating external education into a medical affairs strategy
14:10 – 14:45: Raising the bar: Quality improvement and collaborations
14:45 – 15:05: Break
15:05 – 15:45: Aligning overarching strategic objectives to external education strategy and tactics
15:45 – 16:30: Expanding Medical Affairs Footprint through omnichannel strategies
16:30 – 16:50: Panel Discussion and Q&A
16:50 – 17:00: Close
17:00 – 18:00: Reception