WHAT IS A MEDICAL AFFAIRS MASTERCLASS TRAINING PROGRAM?

Immersive, situational-based, two-day training programs focused on key competencies of Medical Affairs that MAPS deems critical for success.

A course designed for experienced Medical Affairs professionals who are responsible for, or involved in, the delivery of company-led or independent external education.

 The majority of program time (>65%) will be spent in small group interactive workshops and table discussions. Class size will be limited to 40-60 participants.

The course will explore this important topic in detail through a blend of expert-led presentations, discussion sessions, and peer-to-peer interaction, including networking. 

External education from Medical Affairs, whether independent or company-led, is critical to ensure that patients receive optimal care in a world of rapidly advancing science and medicine. External education helps healthcare professionals remain current in their knowledge and supports the development and maintenance of clinical skills and competencies in order to deliver the highest-quality patient care.

REGISTER NOW FOR A CITY NEAR YOU!

FACULTY – SAN DIEGO MASTERCLASS

PROGRAM OBJECTIVES

After participating in the External Education MasterClass program, participants should be better able to:

      • Apply principles of cognitive and learning science to elevate the execution of medical affairs strategy through external education programs  
      • Differentiate between independent and company-led external education and utilize each appropriately within medical affairs strategies across a product lifecycle and therapeutic portfolio 
      • Share best practices for execution/delivery of high quality, impactful, innovative and compliant external education programs from educational gaps identification through to outcomes measurement  
      • Implement outcomes measurement approaches to generate learnings that can be applied to enhance future external education, and other medical affairs strategic activities 
      • Leverage the trends that are accelerating changes in the environment for external education, including evolving technology and engagement channels

TOPICS COVERED IN THIS MASTERCLASS

AGENDA

Day 1 will begin 9:00 and adjourn at 17:00 with a Networking Reception from 17:00-18:00, Day 2 will begin at 8:30 and adjourn at 15:30

THURSDAY, December 1st

9:00 – 9:10: Welcome and Introduction

9:10 – 9:20: Why is external education important?

9:20 – 9:40: Rethinking the strategy of medical affairs with human-centered design

9:40 – 11:00: Learner needs and motivation

11:00 – 11:20: Break

11:20 – 11:50: The stages of change

11:50 – 12:10: The science of learning and instructional design

12:10 – 12:30: Panel Discussion and Q&A

12:30 – 13:30: Lunch

13:30 – 14:10: Integrating external education into a medical affairs strategy

14:10 – 14:45: Raising the bar: Quality improvement and collaborations

14:45 – 15:05: Break

15:05 – 15:45: Aligning overarching strategic objectives to external education strategy and tactics

15:45 – 16:30: Expanding Medical Affairs Footprint through omnichannel strategies

16:30 – 16:50: Panel Discussion and Q&A

16:50 – 17:00: Close

17:00 – 18:00: Reception

FRIDAY, December 2nd

8:30 – 8:45: Welcome

8:45 – 9:30: Linking desired strategic outcomes to program design and delivery

9:30 – 9:50: Bringing your strategy to life

9:50 – 10:30: Delivering external education within a compliance and regulatory framework

10:30 – 10:50: Break

10:50 – 11:40: Orchestrating plans across channels

11:40 – 12:00: Panel discussion and Q&A

12:00 – 13:00: Lunch

13:00 – 13:30: External education impact measurement, insights gathering and organization adoption

13:30 – 14:00: Designing a best-in-class outcomes measurement approach

14:00 – 14:20: Using outcomes to drive improvement

14:20 – 15:00: Information, insight, action

15:00 – 15:20: Panel discussion and Q&A

15:20: Closing remarks

LOCATION & HOUSING

Hotel Republic San Diego Autograph Collection
421 W B St.
San Diego, CA 92101

Accommodations at the negotiated group rate are limited
Group discounted rate: $189 per night
You may reserve your accommodations at the reservations link below

Last Day to Book at Group Rate (Pending Availability): Monday, November 21, 2022

If you have already registered, the accommodations reservations link will be emailed to you as soon as it becomes available.

REGISTRATION PRICING & SCHEDULE

INDUSTRY-MEMBERS $1,500 USD
INDUSTRY-NON-MEMBERS
(INCLUDES 1 YEAR MAPS MEMBERSHIP)
$1,750 USD
TEAMS OF 5 OR MORE REGISTERING AT THE SAME TIME$1,350 USD EACH (MEMBERS)
$1,500 USD EACH (NON-MEMBERS)
SOLUTION PROVIDER-MEMBERS $1,950 USD
SOLUTION PROVIDER-NON-MEMBERS (INCLUDES 1 YEAR MAPS MEMBERSHIP)$2,150 USD

Industry is defined as those currently employed by a life sciences company (pharma, biotech, medical & diagnostic devices), MA professionals with prior employment at a life sciences company but currently in between jobs, or independent MA consultants (not part of a consulting firm/agency) with previous employment in a life sciences or medical device company.

A RECOGNIZED STANDARD OF EXCELLENCE

MAPS is a globally recognized leader in education, training and best practice sharing – setting the standards for Medical Affairs excellence for over 9,000 members from 270+ companies, including 27 official industry partner companies (and counting). A certificate of completion will be provided at the conclusion of the MasterClass. In addition, an online workspace for the MasterClass cohort will be created immediately following the program for one year to allow continued best practice sharing, Q&A, and co-learning from peers in the cohort.

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