Sharpen Communication Strategies at Speed: Can We Unlock the New Insights From “Alternative Metrics”?

Digital Science held a roundtable discussion with Medical Affairs leaders in Madrid in May 2024 on the topic of scientific communications strategies assessment and their success measurements for multiple stakeholders.
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Altmetric Journal Selection Featured

Journal Selection: Looking Beyond Traditional Metrics

With companies driving their own engagement and alternatives to journals becoming mainstream, does impact factor still matter?
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Omnichannel Integration in Medical Affairs: From Aspiration to Reality

Omnichannel Integration in Medical Affairs: From Aspiration to Reality

This webinar offers a platform for attendees to engage with a diverse group of Medical Affairs omnichannel experts, discover their distinctive perspectives, navigate common obstacles, and gain firsthand insights into pragmatic omnichannel integration solutions.
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Objective Measurement of Medical Affairs Impact on Strategic Imperatives with Share of Scientific Voice

This article addresses the metrics that Medical Affairs can use to measure how effectively they communicate on their strategic imperatives, with a specific focus on Share of Scientific Voice (SoSV).
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Ethics, Compliance, and Governance Considerations for Patient Engagement

This advanced module to Patient Centricity will provide a solid overview of how the industry approaches compliance and governance in patient engagement. A suggested prerequisite to the course is the "Essential Concepts of Patient Centricity" eLearning module.
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The Discoverability Dilemma: Navigating the Maze of Digital Content in Healthcare

The MAPS Puerto Rico Roundtable hosted by Real Chemistry in March 2024 discussed the integration of digital platforms, AI, and personalized content to enhance engagement with healthcare providers (HCPs). The panel emphasized the shift towards real-time, tailored information delivery and the importance of leveraging insights from both traditional and digital sources to support effective engagement strategies while ensuring compliance.
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The Future of Field Medical Affairs Productivity

The Future of Field Medical Affairs Productivity

This webinar discusses the current focus on volume-based metrics as a measure and will also help the participants understand some key considerations around volume-based metrics while redefining the industry thinking on this important topic.
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Share of Voice: Accurate measurement in a digital age

Share of Voice used to be a numbers game to increase sales and market share. But with the advent of the digital age, Share of Voice has come to mean more than just numbers.
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Medical Congresses: Optimizing Your Most Strategic Investment

Medical Congresses: Optimizing Your Most Strategic Investment

In this podcast, we discuss a data-driven approach for optimizing congress planning and execution.
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