Competency Directory – Medical Affairs Professional Society

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Objective Measurement of Medical Affairs Impact on Strategic Imperatives with Share of Scientific Voice

June 27, 2024

This article addresses the metrics that Medical Affairs can use to measure how effectively they communicate on their strategic imperatives, with a specific focus on Share of Scientific Voice (SoSV).

Ethics, Compliance, and Governance Considerations for Patient Engagement

June 26, 2024

This advanced module to Patient Centricity will provide a solid overview of how the industry approaches compliance and governance in patient engagement. A suggested prerequisite to the course is the "Essential Concepts of Patient Centricity" eLearning module.

The Discoverability Dilemma: Navigating the Maze of Digital Content in Healthcare

June 25, 2024

The MAPS Puerto Rico Roundtable hosted by Real Chemistry in March 2024 discussed the integration of digital platforms, AI, and personalized content to enhance engagement with healthcare providers (HCPs). The panel emphasized the shift towards real-time, tailored information delivery and the importance of leveraging insights from both traditional and digital sources to support effective engagement strategies while ensuring compliance.

The Future of Field Medical Affairs Productivity

The Future of Field Medical Affairs Productivity

June 17, 2024

This webinar discusses the current focus on volume-based metrics as a measure and will also help the participants understand some key considerations around volume-based metrics while redefining the industry thinking on this important topic.

Share of Voice: Accurate measurement in a digital age

June 12, 2024

Share of Voice used to be a numbers game to increase sales and market share. But with the advent of the digital age, Share of Voice has come to mean more than just numbers.

Medical Congresses: Optimizing Your Most Strategic Investment

Medical Congresses: Optimizing Your Most Strategic Investment

June 11, 2024

In this podcast, we discuss a data-driven approach for optimizing congress planning and execution.

External Education 2030 Featured

The Future of External Education 2030

June 6, 2024

A position from MAPS on how Medical Affairs can optimize industry-led and independent Medical Education for maximum value and impact

Measure, Master, Move: An Ecosystem Approach to Engaging KOLs Beyond the Clinic

June 6, 2024

Drawing on insights from a roundtable of industry leaders convened by Klick at the recent MAPS conference, let’s look at how viewing the KOL holistically can lead to new avenues of engagement and more multifaceted relationships.

Why NOW is the Time to Measure Medical Impact

Why NOW is the Time to Measure Medical Impact

June 4, 2024

In this podcast, we explore now that we appreciate the need to demonstrate impact and technologies exist that allow us to measure impact...what's holding us back?