We are a digital-first, life sciences commercialization company. We help biopharmaceutical, emerging biotech, and medical device companies develop products, get them to the market, and grow their impact through the life cycle in a more effective, efficient, and modern way. We bring together healthcare domain expertise, fit-for-purpose technology, and an agile operating model to provide a diverse range of solutions.
In this webinar, we will:
In this webinar, you’ll learn:
We connect best-in-class scientific knowledge and cutting-edge tech to create compelling content and experiences that inform, inspire and involve medical communities across the healthcare spectrum.
IPG Health Medical Communications is home to the world’s most celebrated and awarded medical communications agencies
By intelligently connecting the right insights, technology, and expertise, we help our customers and partners do extraordinary things for healthcare.
Empower Medical Affairs and Deliver Impact — We focus on strengthening the bridge between clinical and commercial, drawing from our foundation of scientific knowledge, regulatory expertise, and industry experience. By promoting innovation and best practices through this multi-stakeholder approach, we can help your team Deliver effective medical strategies, cross-functional communication plans, and programs to connect with patients and providers.
Komodo Health is a healthcare technology company creating the new standard for real-world data and analytics through its platform, which enables real-time, actionable insight into the treatment, diagnosis, costs, and outcomes of millions of patients across the U.S.
Lockwood collaborates with clients in the pharmaceutical, biotech, and medical device industries to identify effective, holistic, science-based strategies to address their Med Affairs and Publications objectives through medical and market access communications.
The landscape for Medical Affairs is rapidly changing. The end customer experience has become much more critical than ever before. Hence, assessing the evolving needs and preferences of customers is a top priority for Medical Affairs leaders today. Given the non-promotional nature of Medical Affairs, solving this problem is a very complex process as the impact of engagements cannot be tied back to any ROI-based metrics. But from a futuristic perspective, it is imperative to ensure that for medical engagements, the right content is available from the right source via the right channel. Hence there is a strong need for approaches that help reimagine the overall customer engagement strategy for Medical Affairs via clearly articulated plans to address the unique needs of well-defined customer segments, thus enabling positive customer experiences. Such focused approaches will help redefine engagements for Medical Affairs organizations and clearly articulate the needs and experience drivers for stakeholders. The outcomes will enable medical teams to look beyond the static KOL tiers and design KOL archetypes or personas based their unique needs.
This webinar will tackle questions around how customer engagement is being approached as of today and help redefine the industry thinking on this important topic for Medical Affairs, especially in the hybrid engagement model of the future. Plus, it will also try to establish a foundation for Medical Affairs groups to develop customer-segmentation-enabled go-to market strategies.