In this MAPS podcast sponsored by IQVIA, we speak with John Eichert, Director of the Thought Leaders Center of Excellence at IQVIA about scientific communications platforms and the combination of peer survey techniques with machine learning to identify key opinion leaders.
This MAPS podcast details strategic opportunities of compliant collaborations between Field Medical and Marketing.
This position paper is intended outline the roles and responsibilities expected of an MSL and provide clarity on the juxtaposition of MSLs and Sales representatives (SRs) when it comes to scientific exchange versus promotional messaging.
MAPS speaks with Hywel Evans Director of the IQVIA Natural Language Processing Insights Hub about NLP to generate medical insights.
This session will provide an overview of the foundation of Medical Information, Enhancement Opportunities for Medical Information, and Medical Information Value to the Organization.
Scientific publications play a key role in the ongoing communication strategy of any pharmaceutical product. The aim of a publication is to build awareness and interest amongst healthcare professionals (HCPs). However, potential readers have to be able to find these publications easily when searching for them online!
This special edition of the MAPS Field Medical podcast series features four global leaders in MSL excellence sharing their subject matter expertise on MSL capabilities.
At the end of this series of podcasts, the participant should be able to discuss the functions and activities of key internal partners and identify potential areas for compliant collaboration by MSLs with key internal partners.
External Education is the provision of diverse learning opportunities to facilitate knowledge exchange, learning, and skills acquisition through funding of independent medical education (accredited or non-accredited), industry-led medical education, or collaborations addressing knowledge, competence, and performance gaps for HCPs, payers, and patients/caregivers. However, External Education has long been without a standardized language and practice. It is with this background in mind that the MAPS External Education Focus Area Working Group (FAWG) developed the comprehensive Standards & Guidance resource available to MAPS members here.