î ƒ

What a Nurse and Patient Advocate Wants Medical Affairs to Know About Engaging Patients

Getting the most impact from a publication requires being able to define who the audience is and how to reach them, across both journals and online channels, especially in complex/niche cases. In this podcast, we discuss the benefits of taking an analytical approach.

Applying Data Visualization, Storytelling, and Interactivity in Medical Affairs: What Journalism Can Teach Us

The objective is to illustrate how the strategic incorporation of interactive tools, visualization, and personalization of content can elevate the communication of medical and scientific information making it more accessible, engaging, and meaningful for diverse audiences.
Driving Excellence: Measuring and Enhancing the Performance and Impact of Medical Affairs

Driving Excellence: Measuring and Enhancing the Performance and Impact of Medical Affairs

This session will delve into maximizing Medical Affairs’ performance and strategic impact through effective metrics and innovative approaches.

Activating health equity: The vital role of Medical Affairs

Medical Affairs is in the unique position to drive health equity through three main roles: catalyser, capabilities enhancer, and cross-functional collaborator, emphasizing the need for deliberate strategies and actions to close health gaps and improve outcomes for underserved populations.
Altmetric Niche Pub Featured

Maximizing the Impact of a Niche Publication

Getting the most impact from a publication requires being able to define who the audience is and how to reach them, across both journals and online channels, especially in complex/niche cases. In this podcast, we discuss the benefits of taking an analytical approach.

The Changing Landscape of Journal Performance Measurement

Take advantage of alternative impact metrics that better reflect the multidimensional nature of today’s research dissemination and consumption.
CME Providers Featured

From Education to ROE and Future Programming, CME Providers Are Doing More with Data

Continuing Medical Education (CME) providers have seen their role expand to offer valuable information for future programming and other strategic business decisions. Here is how CME providers are using data to create insights and impact.
Amedea Olympics 2024 Featured

Leadership to Drive Performance: Plus a Sneak Peek at the 2024 Medical Affairs Innovation Olympics

Tim Mikelhashvili, CEO of Amedea Pharma, discusses innovation in Medical Affairs leadership. And previews his 2024 Medical Affairs Innovation Olympics!
Wiley Practice Changing Pub Featured

Practical Tips to Optimize the Impact of a Practice-Changing Publication

Publishing a scientific study can feel like squeezing an eyedropper into the ocean and it is the job of the Publications team to ensure this publication has impact — especially when it has the potential to change clinical practice. Here we learn practical tips straight from the source – namely, experts at Wiley.