Evolving Content Practices to Power Personalized KOL Engagement
October 21, 2022
@
10:00 AM
–
11:00 AM EST
The goal of this webinar is to enable MedAffairs Organizations and their MSLs to better align and deliver scientific exchange per new KOL expectations, and provide more value through agile & personalized content assembly capability that can empower MSLs.
In this webinar, experts will:
Discuss the continued evolution and increasing importance of MSLs, and how they are uniquely positioned to deliver personalized KOL scientific exchange experiences
Explore key challenges in achieving optimal personalization, and share how an updated and flexible content assembly framework can activate approved assets with ease
Review ways to sustain this framework including modern technology support, along with field and MRL (Medical, Regulatory, Legal) design factors to ensure rapid uptake
Conclude on the importance of KOL-centricity, fit-for-purpose technology, and cross-functional alignment to achieve this new paradigm, delivering effective KOL personalization
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To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.