MAPS MasterClass Launch Excellence

Become an expert & hone your skills for Pharma, Biotech, Medical & Diagnostic Device launches

Chicago Program: November 15-16, 2021


Immersive, situational-based, two-day training programs focused on key competencies of Medical Affairs that MAPS deems critical for success.

Whether you’re preparing for your first launch or your 5th – big company or small – this program will prove useful, as successful launches in this new era will only be possible if we upgrade existing best practices, together.

Each MasterClass is designed to have a maximum ratio of 8 participants per instructor. We are limiting participation to 40-50 maximum per city, and are expecting delegates from approximately 20-25 different companies per city.

Each program is carefully designed to maximize best practice sharing and cross-industry networking, and will include access to a post-meeting online workspace for continued collaboration with the learning cohort for 1 year, at no additional cost.

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Medical Affairs Professionals who are part of a launch planning team ​

Professionals looking to gain local, regional & global market level perspective

Executives looking to engage with other industry Thought Leaders across Big Pharma, Biotech & Devices​

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A bespoke learning framework created by the largest industry group of Launch Excellence Medicals Affairs experts from across the globe​

A unique opportunity to develop skills that push your organization forward​

Continued, ongoing benefits including access to online learning materials and networking opportunities​

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Unique 2-day program with built-in commute time​

Thought Leader insights and peer-to-peer discussions​

Review case studies in a practical workshop environment​

Interactive, educational setting with tangible applicability for you and your team

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Empower individuals and teams for optimal professional growth​

Share best practice across Leaders within Medical Affairs​

Examine the role of multichannel/omnichannel working within Launch Excellence​

Network with peers ​


Kirk Shepard, MD

Kirk Shepard, MD

Chief Medical Officer & Head of Global Medical Affairs, SVP OBG
Marija Simin Geertsen, MD, MBA

Marija Simin Geertsen, MD, MBA

VP, Medical Affairs
Greg Christopherson, PhD

Greg Christopherson, PhD

VP, Medical Affairs
Ann Hartry, PhD

Ann Hartry, PhD

VP, Deputy Head Global Value Evidence
Robin Winter-Sperry, MD

Robin Winter-Sperry, MD

Global Field Medical Lead
Christine Farkas, PharmD, BCPP

Christine Farkas, PharmD, BCPP

Director, Scientific Engagements & Insights
Lance Hill

Lance Hill

CEO, Within3
Meg Heim, RN, MS

Meg Heim, RN, MS

President Heim Global Consulting
Wendy Wells, PharmD

Wendy Wells, PharmD

Director, Medical Affairs Training, Apellis
Laura Carlson, JD, CMPP

Laura Carlson, JD, CMPP

Patient Partnerships Lead - US, Envision Pharma Group


After participating in the Launch Excellence MasterClass program, participants should be better able to:

  • Understand the expanding Medical Affairs leadership role in Launch Excellence and how Medical Affairs expertise should be leveraged throughout the process to maximize value
  • Identify core components of a successful launch from a company and learn from external stakeholders’ preferences
  • Demonstrate cross-functional collaboration and alignment on shared goals and expectations when working across internal and external stakeholder networks
  • Supporting the optimization of tools, systems and processes to elevate organizational launch capabilities and readiness with clear roles and responsibilities for strategic and implementation objectives
  • Address current real-world launch challenges driven by an accelerated shift to digital and remote working through case studies and live discussion


MasterClass Topics - Launch Excellence


Launch Excellence MasterClass Agenda


The Drake Oak Brook
2301 York Road, Oak Brook, IL 60523

Accommodations at the negotiated group rate are limited.
Group discounted rate: $169.00 per night.
To book your room please go to the following link:

If you have already registered, the accommodations reservations link will be emailed to you as soon as it becomes available.



Members$1,700 USD
(Includes 1 year MAPS membership)
$1,950 USD
Teams of 5 or more registering at the same time$1,500 USD each (members)
$1,700 USD each (non-members)

Instruction will include a limited number of plenary sessions focused on general launch principles that apply to all types of launches. The majority of program time (>70%) will be spent in small group interactive workshops and table discussions, where participants will have the opportunity to join peers with specific interests and needs, such as launch planning for big pharma, first time launches, or medical/diagnostic device launches.



MAPS is a globally recognized leader in education, training and best practice sharing – setting the standards for Medical Affairs excellence for over 6,300 members from 230+ companies, including 21 official industry partner companies (and counting). A certificate of completion will be provided at the conclusion of the MasterClass. In addition, an online workspace for the MasterClass cohort will be created immediately following the program for one year to allow continued best practice sharing, Q&A, and co-learning from peers in the cohort.

Health & Safety Committment

A safe place for Medical Affairs – a safe space for participants.

The safety of meeting participants, faculty and staff is MAPS’ top priority. MAPS will continue to monitor CDC recommendations and will update safety measures as appropriate. For the most up-to-date information on health and safety precautions and requirements, continue to monitor this page.

Proof of Vaccination Requirement

There is strong consensus among health care experts that the COVID-19 vaccines are safe and effective in reducing the chance of serious illness or death resulting from the disease. Therefore, MAPS will require proof of vaccination from all meeting attendees, faculty, and MAPS staff prior to the meeting or upon admittance to designated event space on site. This provides assurance to participants that we are adhering to the highest standards of health protection.

Attendees should be aware that, while MAPS will make every effort to reduce the risk of COVID-19 transmission on site, it is possible that attendees may come in contact with people in airports, train stations, and around the meeting venue who could potentially carry the virus, which is why MAPS is requiring attendees to be fully vaccinated for their own safety, as well as the safety of others.

Prior to receiving a badge on site, attendees will be asked to provide proof that they are fully vaccinated with a vaccine approved by the U.S. Food and Drug Administration (FDA) or the World Health Organization (WHO).

For those unable to travel or meet the vaccination requirement, MAPS will be offering a virtual meeting option for this program, taking place in the first half of 2022.

How to Provide Proof of Vaccination

Participants may show MAPS registration staff on site a CDC Vaccination Card (a photo or photocopy of this card is also acceptable), along with a valid form of Identification.

Face Coverings

Even though all registered participants, faculty and staff will be vaccinated, the wearing of protective face coverings is welcomed, regardless of whether it is required locally at the time of the meeting.

Onsite Safety Measures

Public health guidance on preventing the transmission of COVID-19 continues to evolve, and MAPS will base its on-site protocols on the latest guidance from the CDC in addition to local regulations.

Participants will be provided with a kit containing a mask, alcohol wipes, and hand sanitizer in the registration area to use if they wish.

Similarly, meeting rooms will be set up to accommodate those attendees who prefer more personal space as well as those who prefer to sit closer together, even if social distancing is not mandated at the time of the meeting.

Even though the science now shows that transmission is unlikely to occur from touching surfaces touched by multiple persons (i.e., lecterns, microphones), staff will clean these regularly to promote healthy sanitation overall.

Should you have any additional safety protocol questions, please email Pedro Campa at

We look forward to welcoming you back, and to providing you a safe and memorable meeting experience!

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