Elevate and expand your knowledge on Integrated Medical Communications Plans with leading industry professionals and experts.

New Orleans Program: March 23-24, 2025

WHAT IS A MEDICAL AFFAIRS MASTERCLASS TRAINING PROGRAM?

Immersive, situational-based training programs focused on key competencies of Medical Affairs that MAPS deems critical for success.

Whether you’re a relative beginner, or a seasoned pro, this program will help empower you/your team to create robust iMC Plans for optimal communications​, through expert insights and collaborative best practice sharing.

Each MasterClass is designed to have a maximum ratio of 8 participants per instructor. We are limiting participation to 80 attendees, and are expecting delegates from approximately 20-25 different companies.

Each program is carefully designed to maximize best practice sharing and cross-industry networking.

FACULTY

INTERESTED IN SPONSORING THIS MASTERCLASS?

PROGRAM OBJECTIVES

After participating in the Integrated Medical Communications MasterClass program, you should be better equipped to:

    • Explain and apply the foundations of developing an iMC Plan to ensure alignment with your Medical Affairs and Product Strategies 
    • Create a robust iMC Plan by using templates and examples of regional and global iMC Plans
    • Identify key inputs and cross-functional insights to continuously evolve your iMC Plan 
    • Develop metrics that highlight value and inform optimization of your iMC Plan

PROGRAM OVERVIEW

AGENDA

Day 1 will begin at 9:00 and adjourns at 5:00 PM, Day 2 will begin at 8:30 and adjourn at 10:30 AM

Sunday, March 23

8:00 – 9:00: Registration, Breakfast & Networking Hour

9:00 – 9:15: Kickoff: Setting the Stage for Success

9:15 – 10:00: Laying the Groundwork: Foundations for an iMC Plan

10:00 – 11:00: ​Insights Alignment: Connecting Data, Teams and Strategy

11:00 – 11:30: Refreshment Break

11:30 – 12:30: Building the Blueprint: Step-by-step iMC Plan Creation

12:30 – 1:30: From Theory to Action

1:30 – 3:00: Lunch

3:00 – 3:45:​ Measuring and Communicating Impact: Unlocking the Power of Metrics

3:45 – 4:15: Ask Us Anything: Open Q&A​

4:15 – 4:45: Day 2 Workshop Preparation

4:45 – 5:00: Wrapping up Day 1

5:00​: ADJOURN

5:00 – 8:00: Networking Reception, Exhibit Hall​

Monday, March 24

8:30 – 8:40: Welcome Back: Highlights From Day 1

8:40 – 9:50: Workshop: The Business Case for iMC Plans: ​
Convince, Inspire, and Deliver

9:50 – 10:15: Ask Us Anything: Your Questions, Our Answers​

10:15 – 10:30:​ Grand Finale: MasterClass Wrap Up

10:30: ADJOURN​

LOCATION & HOUSING

The Hyatt Regency New Orleans
601 Loyola Ave
New Orleans, LA 70113

Accommodations at the negotiated group rate are limited.

Group discounted rate: $269 USD
You may reserve your accommodations at the reservations link below.
Last Day to Book at Group Rate (pending availability): February 28, 2025

If you have already registered, the accommodations reservations link will be emailed to you as soon as it becomes available.

REGISTRATION PRICING & SCHEDULE

Without Meeting Registration
(August 6, 2024 – March 23, 2025)
INDUSTRY-MEMBERS $1,050 USD
INDUSTRY-NON-MEMBERS$1,300 USD
SOLUTION PROVIDER-MEMBERS $1,500 USD
SOLUTION PROVIDER-NON-MEMBERS$1,750 USD

Industry is defined as those currently employed by a life sciences company (pharma, biotech, medical & diagnostic devices), MA professionals with prior employment at a life sciences company but currently in between jobs, or independent MA consultants (not part of a consulting firm/agency) with previous employment in a life sciences or medical device company.

A RECOGNIZED STANDARD OF EXCELLENCE

MAPS is a globally recognized leader in education, training and best practice sharing – setting the standards for Medical Affairs excellence for over 9,000 members from 270+ companies, including 27 official industry partner companies (and counting). A certificate of completion will be provided at the conclusion of the MasterClass. In addition, an online workspace for the MasterClass cohort will be created immediately following the program for one year to allow continued best practice sharing, Q&A, and co-learning from peers in the cohort.

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