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A New Paradigm in KOL Engagement Planning

October 7 @ 10:00 AM 11:00 AM EST

Traditional expert engagement planning suffers from several disconnects. Static global yearly plans are often not aligned with local execution. Different functions and regions frequently target the same KOLs but aren’t coordinated. And plans are scattered across disparate systems. This can result in sub-optimal KOL experiences and missed opportunities.

In this webinar we’ll explore a new paradigm for engagement planning that is more customer-centric. We’ll share an agile approach focused on shared objectives (rather than siloed interactions) that enable teams to plan, coordinate and review expert engagements across functions and regions.

In this webinar, experts will:

  1. Discuss the potential value of a co-ordinated and transparent approach to engagement planning
  2. Share approaches to overcoming perceived obstaclesUnderstand what data sources can be accessed both internally and externally
  3. Explore how to get started

Sonja Rivera


Sonja Rivera

VP Strategy, Link, Veeva Systems


Robert Kersting

Worldwide Head, Scientific Alliances, Novartis Oncology

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