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Crafting Strategic Objectives to Guide and Measure Excellence

September 20 @ 10:00 AM 11:00 AM EST

Strategic objectives are a foundational component of a medical strategy and are informed by the product and therapeutic landscape – they bridge the gap between where you are now and where you want to be. The objectives ultimately lead to individual tactics and activities that will deliver on the strategy so it is imperative that the objectives are focused, specific and give proper guidance to the medical team and organization. Understanding how to develop robust strategic objectives is a skill that all medical affairs teams should possess. This webinar will help you build a foundational knowledge in medical strategy and objective development by covering key topics such as:

  1. Consideration of the product and therapeutic landscape
  2. Components of robust objectives
  3. Importance of collaborative objective development
  4. Fundamentals of measuring objectives


Emily Howman

Executive Vice President, Scientific Strategy



Gorana Dasic, MD, MSc

VP, Global Medical Affairs

Kendrion Biopharma


Joe Kohles, PhD

Sr. Medical Strategy Consultant

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