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Demystifying Data in Medical Affairs Part 4: The Next Steps for You to Begin Using Data

October 18, 2023 @ 3:00 PM 4:00 PM HKT

All industries are rushing to harness rich data in order to drive progress, but how can the many data sources help Medical Affairs to show impact and drive improved patient outcomes?

In the final part of this four-part series, we will cover:

  1. A brief recap of what “data” means, issues with data and future outlook
  2. What are the next steps for medical directors to start using data now?
  3. A look at some “easy” projects involving data that medical directors may be able to start immediately
  4. A deeper look into medium/large data projects to consider for the future

This Webinar series explores the fundamental concept of big data in Medical Affairs, from which sources can we retrieve this, what are the broader considerations when utilizing data in health and what impact this can have on our organizations, physicians, and patients, now and in the future. These presentations will feature real-world cases that are relevant to regional and country Medical Affairs leaders, in order to highlight long-term aspirational and short-term tangible projects.


Jon Zdon

Associate Medical Director – Medical Excellence APAC



Greta James-Chatgilaou

Medical Affairs Consultant

Jeff Lange


Jeff Lange

Director, Center for Observational Research



Lindsay Grant

Medical Director Australia & New Zealand


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