Select by Medical Affairs Competency Framework
May 6, 2025
Omnichannel Insights – Driving Engagement Strategy
Medical Affairs gathers insights from both internal and external sources, disseminating them cross-functionally to support a range of applications, including evidence generation planning, content development, HCP engagement, customer targeting, and strategy development. This article highlights key learnings from the ‘Omnichannel Insights – Driving Engagement Strategy’ forum.
April 30, 2025
Measuring the Impact of Medical Affairs – Part 3: Assessing and Measuring Valuable Relationships
Valuable relationships are a critical yet often overlooked enabler of medical impact, requiring structured planning, data-driven stakeholder selection, and clear metrics for measuring strength and trust. This white paper outlines a three-step approach—strategy setting, stakeholder selection, and relationship evaluation—to help Medical Affairs drive more meaningful scientific exchange and ultimately improve patient outcomes.
April 30, 2025
Digital Opinion Leaders and HCP Influence Mapping
This article summarizes insights from a 2025 MAPS Roundtable where Medical Affairs leaders discussed emerging trends in digital engagement, focusing on the rise of Digital Opinion Leaders (DOLs) and strategies for Healthcare Professional (HCP) influence mapping. The conversation highlighted how innovative approaches are reshaping disease awareness and stakeholder relationships.
April 22, 2025
Is Bluesky ahead? The past and future of Social Media for Med Affairs
Is Bluesky the new Twitter (X) for academic research conversations? Learn how Medical Affairs teams can maximize the opportunity of this new platform.
April 17, 2025
Optimizing launch insights strategy
Pharma launch plans often overlook a critical driver of success: a formal insights strategy.
March 25, 2025
The Kardashian Effect: How Celebrity Culture Influences Research Trends
In what is certainly a new high or a new low for this podcast, we explore how to calculate the “Kardashian Index” of your KOLs and scientific leaders.
March 17, 2025
Effectively Introducing New Medical Affairs Capability in the Age of Transformation
In this On-Demand webinar, you will focus on key learnings from the pilot and explore expansion in usage of this emerging technology.
March 13, 2025
Strategy Standards & Guidance and Templates
This guide and complementary template has been developed with senior Medical Affairs professionals to provide a foundation for consideration during your annual planning cycle.
March 12, 2025
Understanding the Benefits of the Foundations in Medical Affairs Program
Introducing the Foundations in Medical Affairs Certificate Program, an essential component of the MAPS eCademy Learning Journey, specifically designed to elevate your understanding of critical concepts and practices in Medical Affairs. With courses tailored to a wide range of fields, Ecademy fosters skill development and professional growth in a collaborative digital environment.
March 6, 2025
The Role of Medical Affairs in Lifecycle Management
The objective of this article is to discuss the paradigm shift in how companies plan for and deliver on the “long tail” of a drug’s impact even after Loss of Exclusivity (LoE) – a process known as lifecycle management (LCM).
March 3, 2025
Generative AI Application in MLR: Outcomes and Learnings
In this On-Demand webinar, you will discover how to view a demo on the use of GenAI in data fact validation, learn key lessons in implementing GenAI-based medical and regulatory checks, explore how to address potential gaps and identify opportunities to scale.
February 25, 2025
Embracing Omnichannel Engagement in Medical Affairs Changing Mindsets to Put External Stakeholders at the Center of Engagement
This white paper draws on the collective expertise of ten leading professionals in scientific communications and stakeholder engagement, as well as members of the Medical Affairs Professional Society. Their areas of specialization include medical and scientific communications, omnichannel engagement, digital strategy, medical information and field medical operations.
February 19, 2025
Embracing Imperfection for Impact: The Bold Move to Measure Medical Impact
In this webinar we discuss the best practices and hurdles to implement tangible medical affairs impact measurement.
February 14, 2025
Leveraging AI for Insights Management and Analysis in Medical Affairs
In this On-demand webinar, we discuss how to streamline KOL engagement, measure impact effectively, and drive strategic decision-making using cutting-edge AI technologies. Discover real-world applications and success stories that showcase the potential of AI in transforming Medical Affairs operations.
February 14, 2025
Evidence Generation Standards & Guidance and Templates
This S&G offers guidance, rationale for strategic evidence generation planning, as well as tips and tools to support with plan development, and practical guidance for investigator-initiated studies.
February 7, 2025
Customer Engagement & Scientific Communications Standards & Guidance and Templates
This resource, created with senior Medical Affairs professionals, offers guidance, practical tools, and recommendations to support Field Medical in planning, executing, and evaluating the value and impact of their scientific engagements.
February 4, 2025
PXM & the Evolution of Digital Patient Engagement
In this On-Demand webinar, we discuss how the Roche enables a Digital Patient Engagement Strategy on enterprise level, which aims to drive the evolution of patient engagement in the digital space.
January 31, 2025
Strategy Standards & Guidance and Templates
This resource, created with senior Medical Operations professionals, offers guidance and recommendations for the development of Medical Operations. It serves as a foundational document and may not cover all unique situations or specific organizational requirements.
January 30, 2025
Storytelling: The Underappreciated Cornerstone of Evidence-Based Medical Communications
In an era of data-driven medical communications, we’re missing a crucial ingredient: storytelling. New research shows our brains are wired to engage with narrative formats – making storytelling not just a ‘nice-to-have’ but a neurological necessity for effective medical education. Learn how the STORIES framework (Structure, Tailoring, Originality, Rationality, Immediacy, Emotionality, Simplicity) is revolutionizing how we communicate complex medical information to healthcare providers and patients alike. From graphic novels to VR simulations, see how narrative techniques are transforming medical education and patient engagement.
January 24, 2025
Unlocking Impact for Medical Affairs: 5 Actions for Today to Build for Tomorrow
In this On-demand webinar, we discuss key considerations for driving our function forward on impact, initiating conversations on impact, and practical considerations for improving the evaluation of impact.
January 24, 2025
Behavioral Science: The Missing Link in Medical Education
This session examines how integrating behavioral science insights (how humans make decisions and what drives their behavior) and adult education best practices (how adults best acquire, retain, and use knowledge) can evolve external medical education from knowledge dissemination alone to behavioral understanding and, ultimately, impactful outcomes.
January 24, 2025
Strategy Standards & Guidance and Templates
This Standard and Guidance is intended to inform the framework in Strategy to help provide Medical Affairs professionals with practical tools for planning, executing, and evaluating Measuring Value and Impact in Medical Affairs.
January 23, 2025
Medical Governance and Compliance in the Pharmaceutical and MedTech Industries
The objective of this White Paper is to guide Medical Affairs personnel on the key components of the legal, regulatory, and industry codes of practice requirements which are applicable to Medical Affairs in Pharma and Medical Devices industries, and how to identify and mitigate risks. This paper also includes company control frameworks for compliance with the requirements through policies, processes (usually captured in Standard Operating Procedures [SOPs]), systems, training, monitoring, and audit.
January 21, 2025
Unlocking the Power of Omnichannel: Integrating Medical Strategy and Customer Experience to Transform Scientific Exchange
In this on-demand webinar, we will discuss how to develop a customer-centric engagement strategy leveraging an omnichannel approach.