This resource has been developed with senior Medical Affairs professionals to provide ​guidance and recommendations for Strategic Medical Planning:​

• Strategic Medical Planning is a pivotal part of product success, occurring annually.
• This Standards & Guidance resource focuses on annual strategic planning* and aims to equip Medical Affairs professionals with the knowledge and tools to create and execute effective annual Strategic Medical Plans.
• Benefits include identifying unmet needs, positioning products competitively, gaining stakeholder insights, aligning functions, prioritizing tactics, and evaluating success.
• The four core sections of this Standards & Guidance document are Situational Analysis, Strategy Development, Tactical Planning and Operationalizing the Strategic Medical Plan.
• There is a template section of worksheets/tools which can be used flexibly as needed.