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Wiley Survey Featured

Optimize your Medical Education Strategy: Insights from Wiley’s 2024 HCPs’ Information Seeking Behavior Study

Experts from Wiley discuss a strategy-driven approach to Medical Education, powered by timely, credible information delivered in multiple formats.
Artificial intelligence Use cases in Medical Information

Artificial Intelligence (AI) Use Cases in Medical Information

This series of the Elevate Podcast illuminates how AI and Generative AI seem to be a part of every webinar, conference, and conversation these days. This podcast will explore three proof-of-concept (POC) use cases from recent work in the field of Medical Information.

Insights Forum: Omnichannel insights- Driving engagement strategy

In this webinar, we will share traditional medical insights with the innovative world of omnichannel strategies.
Casey Enterprise Commercialization Process

Optimizing Patient Outcomes: Medical Affairs’ Strategic Role in the Enterprise Commercialization Process (ECP)

Medical Affairs is uniquely positioned as the only department capable of impacting the Enterprise Commercialization Process (ECP) at every stage, from the initial product concept through the entire commercialization effort.

Creating Cohesive Field Medical Strategies with Advanced Data Insights

This article explores how Sumitomo Pharma America (SMPA) leveraged H1’s advanced data capabilities to integrate diverse insights, enhance field medical strategies, and foster cross-functional collaboration across therapeutic areas.

Building patient partnerships in Medical Affairs: What can established and emerging biopharmaceutical companies learn from each other?

This article explores key questions on how Medical Affairs teams manage patient engagement across different-sized companies who have variations in focus, resources, and scale.
AI Insights Forum Featured

AI in Medical Insights: From Implementation to Impact in Medical Affairs

This article based on the Oct 3, 2024 Insights FAWG Forum explores the potential for artificial intelligence (AI) to transform Medical Affairs, focusing on medical insights.

Keeping it Real: Patient Engagement in Evidence Generation

In this webinar, we will discuss the regulatory bodies such as the Food and Drug Administration (FDA) and European Medicines Agency (EMA) are increasingly recognising the value of supplementing clinical trial data with real-world evidence to improve understanding of drug performance in the healthcare setting.

How pre-launch scientific activities are associated with launch success

Experts from Pfizer and Veeva explore a recent Veeva Pulse Report showing that targeted scientific outreach is associated with 40% faster treatment adoption.