Competency Directory - Medical Affairs Professional Society

PXM & the Evolution of Digital Patient Engagement

February 4, 2025

In this On-Demand webinar, we discuss how the Roche enables a Digital Patient Engagement Strategy on enterprise level, which aims to drive the evolution of patient engagement in the digital space.

Strategy Standards & Guidance and Templates

January 31, 2025

This resource, created with senior Medical Operations professionals, offers guidance and recommendations for the development of Medical Operations. It serves as a foundational document and may not cover all unique situations or specific organizational requirements.

Storytelling: The Underappreciated Cornerstone of Evidence-Based Medical Communications

January 30, 2025

In an era of data-driven medical communications, we're missing a crucial ingredient: storytelling. New research shows our brains are wired to engage with narrative formats - making storytelling not just a 'nice-to-have' but a neurological necessity for effective medical education. Learn how the STORIES framework (Structure, Tailoring, Originality, Rationality, Immediacy, Emotionality, Simplicity) is revolutionizing how we communicate complex medical information to healthcare providers and patients alike. From graphic novels to VR simulations, see how narrative techniques are transforming medical education and patient engagement.

Unlocking Impact for Medical Affairs: 5 Actions for Today to Build for Tomorrow

January 24, 2025

In this On-demand webinar, we discuss key considerations for driving our function forward on impact, initiating conversations on impact, and practical considerations for improving the evaluation of impact.

Behavioral Science External Education ondemand

Behavioral Science: The Missing Link in Medical Education

January 24, 2025

This session examines how integrating behavioral science insights (how humans make decisions and what drives their behavior) and adult education best practices (how adults best acquire, retain, and use knowledge) can evolve external medical education from knowledge dissemination alone to behavioral understanding and, ultimately, impactful outcomes.

Strategy Standards & Guidance and Templates

January 24, 2025

This Standard and Guidance is intended to inform the framework in Strategy to help provide Medical Affairs professionals with practical tools for planning, executing, and evaluating Measuring Value and Impact in Medical Affairs.

Medical Governance and Compliance in the Pharmaceutical and MedTech Industries

January 23, 2025

The objective of this White Paper is to guide Medical Affairs personnel on the key components of the legal, regulatory, and industry codes of practice requirements which are applicable to Medical Affairs in Pharma and Medical Devices industries, and how to identify and mitigate risks. This paper also includes company control frameworks for compliance with the requirements through policies, processes (usually captured in Standard Operating Procedures [SOPs]), systems, training, monitoring, and audit.

Unlocking the Power of Omnichannel: Integrating Medical Strategy and Customer Experience to Transform Scientific Exchange

January 21, 2025

In this on-demand webinar, we will discuss how to develop a customer-centric engagement strategy leveraging an omnichannel approach.

Transforming Cancer Detection: The Power of Real-World Evidence and AI in Multi-Cancer Early Detection (MCED) Studied

January 16, 2025

In this webinar, we delve into the groundbreaking partnership between OM1 and Exact Sciences in the Falcon Registry Real-World Evidence (RWE) study.

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