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Building patient partnerships in Medical Affairs: What can established and emerging biopharmaceutical companies learn from each other?

This article explores key questions on how Medical Affairs teams manage patient engagement across different-sized companies who have variations in focus, resources, and scale.
AI Insights Forum Featured

AI in Medical Insights: From Implementation to Impact in Medical Affairs

This article based on the Oct 3, 2024 Insights FAWG Forum explores the potential for artificial intelligence (AI) to transform Medical Affairs, focusing on medical insights.

Keeping it Real: Patient Engagement in Evidence Generation

In this webinar, we will discuss the regulatory bodies such as the Food and Drug Administration (FDA) and European Medicines Agency (EMA) are increasingly recognising the value of supplementing clinical trial data with real-world evidence to improve understanding of drug performance in the healthcare setting.

How pre-launch scientific activities are associated with launch success

Experts from Pfizer and Veeva explore a recent Veeva Pulse Report showing that targeted scientific outreach is associated with 40% faster treatment adoption.

Clinica AI – Better Medical. Greater Impact. Guaranteed.

We’ve developed real-time software that MA HQ and MSLs are already using daily to improve their physician insights, tailor field deployment and education, and track impact at the national, local, and individual physician level.

Regional Considerations and Challenges in Integrated Evidence Generation Planning (IEGP) 

In this podcast, experts explore the many challenges associated with the operationalization of global Integrated Evidence Generation Planning (IEGP) at local levels. 

Putting the AI into Innovative Medical Affairs Teams

In this webinar, we will share a comprehensive and practical overview of how Artificial Intelligence (AI) can be integrated into various functions of Medical Affairs.

Top 10 Most “Interesting” Publications of 2024

What makes a publication interesting or impactful? Is it number of citations? Sentiment among important stakeholders? Relevance to the largest patient population? Popular news attention? The answer depends on your strategy. Here we speak with experts from Altmetric about 10 publications that are impactful for different reasons.

The Changing Landscape of Journal Performance Measurement

Take advantage of alternative impact metrics that better reflect the multidimensional nature of today’s research dissemination and consumption.