Navigating The Storm Episode 2: Building the Crisis Management Team (CMT)
This episode explores how to construct and lead an agile, cross-functional crisis team.
This episode explores how to construct and lead an agile, cross-functional crisis team.
This episode defines crisis management as a structured, cyclical process: preparedness, response, recovery, and reflection. We discuss how Medical Affairs plays a unique role in translating uncertainty into strategy, maintaining scientific clarity, and protecting external trust through transparent communication.
