Unlocking the Potential of a Medical Affairs Budget

A webinar featuring expert speakers focusing on how to unlock the potential of a Medical Affairs budget, including how to prioritize and how to create once, but publish many’ to maximize the impact of engagements.

This webinar aims to discuss and address the following questions:

  1. When creating strategic and tactical plans – what are the most effective ways to prioritise planned Medical Affairs activities versus a limited and scrutinised budget
  2. What are the most important measures of value for initiatives and activities in the Medical Affairs space – how can one best gauge and communicate the likely value of planned activities
  3. When delivering Medical Affairs initiatives and activities what are the industry best practices / innovations that allow maximum value and impact for the most cost-effective budget
Moderator: Alice Carter

Moderator: Alice Carter

Associate Vice President, Client Services, OPEN Health
Speaker: Alessandra Oortwijn

Speaker: Alessandra Oortwijn

Global Team Lead for Immunology & Medical Services, Galapagos
Speaker: Clémentine Geffroy

Speaker: Clémentine Geffroy

Content and Education Director, Rare Disease, Pfizer
Speaker: Caroline Marlborough

Speaker: Caroline Marlborough

Senior Vice President, Strategic Client Partnerships, OPEN Health

FOR MORE INFORMATION ON THIS TOPIC: Check out the following MAPS resources from the MAPS Medical Strategy & Launch Excellence FAWG: