MAPS MasterClass Launch Excellence

Become an expert & hone your skills for Pharma, Biotech, Medical & Diagnostic Device launches

NYC Program: October 4-5, 2021

WHAT IS A MEDICAL AFFAIRS MASTERCLASS TRAINING PROGRAM?

Immersive, situational-based, two-day training programs focused on key competencies of Medical Affairs that MAPS deems critical for success.

Whether you’re preparing for your first launch or your 5th – big company or small – this program will prove useful, as successful launches in this new era will only be possible if we upgrade existing best practices, together.

Each MasterClass is designed to have a maximum ratio of 8 participants per instructor. We are limiting participation to 40-50 maximum per city, and are expecting delegates from approximately 20-25 different companies per city.

Each program is carefully designed to maximize best practice sharing and cross-industry networking, and will include access to a post-meeting online workspace for continued collaboration with the learning cohort for 1 year, at no additional cost.

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Medical Affairs Professionals who are part of a launch planning team​

Professionals looking to gain local, regional & global market level perspective

Executives looking to engage with other industry Thought Leaders across Big Pharma, Biotech & Devices​

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A bespoke learning framework created by the largest industry group of Launch Excellence Medicals Affairs experts from across the globe​

A unique opportunity to develop skills that push your organization forward​

Continued, ongoing benefits including access to online learning materials and networking opportunities​

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Unique 2-day program with built-in commute time​

Thought Leader insights and peer-to-peer discussions​

Review case studies in a practical workshop environment​

Interactive, educational setting with tangible applicability for you and your team

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Empower individuals and teams for optimal professional growth​

Share best practice across Leaders within Medical Affairs​

Examine the role of multichannel/omnichannel working within Launch Excellence​

Network with peers ​

FACULTY – NYC MASTERCLASS

We’re excited to announce the following faculty members for the New York City Launch Excellence MasterClass program. Come learn from and collaborate with these leaders this October!

Charlotte Kremer, MD, MBA

Charlotte Kremer, MD, MBA

EVP, Head of Medical Affairs, ASTELLAS

MAPS Board Chair

Paul Rowe, MD

Paul Rowe, MD

VP, Head of Global Medical, Immunology, SANOFI GENZYME
Tamas Koncz, MD, PhD

Tamas Koncz, MD, PhD

Chief Medical Officer, Inflammation and Immunology, PFIZER
Gail Cawkwell, MD, PhD

Gail Cawkwell, MD, PhD

Senior VP, Medical Affairs, Safety, and Pharmacovigilance, INTERCEPT PHARMACEUTICALS
Deborah Braccia, PhD, MPA

Deborah Braccia, PhD, MPA

Head of Global Medical Affairs Excellence, KYOWA KIRIN

MAPS Learning & Development Committee Member

Luca Dezzani, MD

Luca Dezzani, MD

Franchise Head, US Immuno-oncology Medical Affairs, ASTRAZENECA
Ejim Mark, MD, MPH, MBA

Ejim Mark, MD, MPH, MBA

VP, Head of Medical Affairs, North America, SUN PHARMA
Meg Heim, RN, MS

Meg Heim, RN, MS

President, HEIM GLOBAL CONSULTING
Nami Pandit, PharmD, R.Ph

Nami Pandit, PharmD, R.Ph

Senior Director, Global Medical Affairs, SANOFI GENZYME
Shauna Aherne, MBA

Shauna Aherne, MBA

Executive VP, MEDEVOKE
Leah Williams, MS

Leah Williams, MS

Director, Medical Education & Communications, CSL BEHRING
Surendra Sharma, MD

Surendra Sharma, MD

Sr. Medical Director, Santen Pharmaceutical
Cindy Goff

Cindy Goff

Former health insurance lobbyist and medical device/pharma reimbursement consultant
Holly Schachner, MD

Holly Schachner, MD

Chief Medical Officer, Double Rainbow Biosciences
Mansi Jamindar, PharmD

Mansi Jamindar, PharmD

Associate Director, Global Medical Immunology, SANOFI GENZYME
Laura Carlson, JD, CMPP

Laura Carlson, JD, CMPP

Patient Partnerships Lead – US, Envision Pharma Group

PROGRAM OBJECTIVES

After participating in the Launch Excellence MasterClass program, participants should be better able to:

  • Understand the expanding Medical Affairs leadership role in Launch Excellence and how Medical Affairs expertise should be leveraged throughout the process to maximize value
  • Identify core components of a successful launch from a company and learn from external stakeholders’ preferences
  • Demonstrate cross-functional collaboration and alignment on shared goals and expectations when working across internal and external stakeholder networks
  • Supporting the optimization of tools, systems and processes to elevate organizational launch capabilities and readiness with clear roles and responsibilities for strategic and implementation objectives
  • Address current real-world launch challenges driven by an accelerated shift to digital and remote working through case studies and live discussion

TOPICS COVERED IN THIS MASTERCLASS

MasterClass Topics - Launch Excellence

AGENDA

MONDAY, October 4, 2021 – Launch Strategy & Execution

  • 10:00 AM - Welcome & Introductions

    Charlotte Kremer, MD, MBA
    EVP, Head of Medical Affairs
    Astellas
    MAPS Board Chair

  • 10:15 AM - Case Study Presentation

    Meg Heim, RN, MS
    President
    Heim Global Consulting

  • 10:35 AM - Keynote & Panel Discussion - How the Move to Digital Changed Medical Affairs

    Paul Rowe, MD
    VP, Head of Global Medical, Immunology
    Sanofi Genzyme

    Nami Pandit, PharmD, RPh
    Senior Director, Global Medical Affairs
    Sanofi Genzyme

    Mansi Jamindar, PharmD
    Assoc. Director, Global Medical Immunology
    Sanofi Genzyme

  • 11:35 AM - Coffee Break/Transition to Groups

  • 11:45 AM - Group Exercise: Key Launch Concepts

    Ejim Mark, MD, MPH, MBA
    VP, Head of Medical Affairs, North America
    Sun Pharma

    Luca Dezzani, MD
    Franchise Head, US Immuno-oncology Medical Affairs
    AstraZeneca

  • 12:35 PM - Workshop: Aligning and Tracking Inputs to Deliver Desired Outcomes

    Ejim Mark, MD, MPH, MBA
    VP, Head of Medical Affairs, North America
    Sun Pharma

    Luca Dezzani, MD
    Franchise Head, US Immuno-oncology Medical Affairs
    AstraZeneca

  • 1:05 PM - Regroup & Discuss Learnings

MONDAY, October 4, 2021 – Evidence Generation Planning

  • 1:20 PM - Lunch

  • 2:05 PM - Keynote: The Role of Global, Regional and Local Medical Affairs in Evidence Generation and T-24 Planning

    Gail Cawkwell, MD, PhD
    SVP Medical Affairs, Safety, and Pharmacovigalence
    Intercept Pharmaceuticals

  • 2:45 PM - Coffee/Transition Break to Groups

  • 2:55 PM - Group Exercise: Lifecycle Management Planning: Building Strong Collaborative Relationships Between Clinical, Commercial and Medical Affairs Teams

    Deborah Braccia, PhD, MPA
    Head of Global Medical Affairs Excellence, Kyowa Kirin

    Gail Cawkwell, MD, PhD
    SVP Medical Affairs, Safety, and Pharmacovigalence
    Intercept Pharmaceuticals

  • 4:55 PM - Regroup & Discuss Learnings

  • 5:30-7:00 PM - NETWORKING RECEPTION

TUESDAY, October 5, 2021 – Data Dissemination: Education and Engagement

  • 10:00 AM - Plenary: Leveraging Strategic Storytelling to Optimize Data Dissemination

    Leah Williams, MS
    Director, Medical Education & Communications
    CSL Behring

    Deborah Braccia, PhD, MPA
    Head of Global Medical Affairs Excellence
    Kyowa Kirin

  • 10:30 AM - Panel Discussion: The Outside View: What Does Great Look Like?

    Cindy Goff
    VP
    American Council for Life Insurers

    Meg Heim, RN, MS
    President
    Heim Global Consulting

  • 11:20 AM - Plenary: Patient Centricity: Shifting from Buzzword to Actionable Plan

    Laura Carlson, JD
    Patient Partnerships Lead – US
    Envision Pharma Group

  • 11:50 AM - Coffee Break

  • 12:00 PM - Group Case Study Exercise

    Meg Heim, RN, MS
    President
    Heim Global Consulting

    Caroline Lustig
    VP, Insights & Analytics
    MedEvoke

TUESDAY, October 5, 2021 – Organizational Readiness

  • 1:30 PM - Lunch

  • 2:15 PM - Plenary: Industry Direction and Trends

    Surendra Sharma, MD
    Sr. Medical Director
    Santen Pharmaceutical

    Omar Sadruddin, MD 
    Sr. Medical Director
    Santen Pharmaceutical

  • 2:45 PM - Small Group Discussion: How to Organize your Department to Succeed

    Deborah Braccia, PhD, MPA
    Head of Global Medical Affairs Excellence
    Kyowa Kirin

    Shauna Aherne, MBA
    Executive Vice President
    MedEvoke

    Surendra Sharma, MD
    Sr. Medical Director
    Santen Pharmaceutical

    Omar Sadruddin, MD
    Sr. Medical Director
    Santen Pharmaceutical

  • 4:45 PM - Regroup & Discuss Learnings

  • 5:15 - Closing & What’s Next

  • 5:30 - Adjourn

LOCATION & HOUSING

New York Hilton Midtown
1335 Ave of Americas, New York, NY 10019

Accommodations at the negotiated group rate are limited.
Group discounted rate: $189 per night. Click below to reserve.

THANK YOU TO OUR PROGRAM SPONSOR!

MedEvoke

PRICING

Members$1,700 USD
Non-Members
(Includes 1 year MAPS membership)
$1,950 USD
Teams of 5 or more registering at the same time$1,500 USD each (members)
$1,700 USD each (non-members)

Instruction will include a limited number of plenary sessions focused on general launch principles that apply to all types of launches. The majority of program time (>70%) will be spent in small group interactive workshops and table discussions, where participants will have the opportunity to join peers with specific interests and needs, such as launch planning for big pharma, first time launches, or medical/diagnostic device launches.

REGISTER NOW FOR A CITY NEAR YOU!

A RECOGNIZED STANDARD OF EXCELLENCE

MAPS is a globally recognized leader in education, training and best practice sharing – setting the standards for Medical Affairs excellence for over 6,300 members from 230+ companies, including 21 official industry partner companies (and counting). A certificate of completion will be provided at the conclusion of the MasterClass. In addition, an online workspace for the MasterClass cohort will be created immediately following the program for one year to allow continued best practice sharing, Q&A, and co-learning from peers in the cohort.

HEALTH & SAFETY COMMITMENT

A safe place for Medical Affairs – a safe space for participants.

The safety of meeting participants, faculty and staff is MAPS’ top priority. We encourage you to monitor this page to stay abreast of the latest updates on health and safety protocols for the MAPS Launch Excellence MasterClass in NYC. 

Proof of Vaccination

As of August 17, as part of the Key to NYC mayoral mandate (https://www1.nyc.gov/site/doh/covid/covid-19-vaccines-keytonyc.page), “people 12 and older are required to show proof they have received at least one dose of a COVID-19 vaccine authorized for emergency use by the FDA or WHO” for indoor meetings and events.

For proof of vaccination, you can use:

  • CDC Vaccination Card. A photo or photocopy of this card is also acceptable.
  • NYC Vaccination Record or other official immunization record from within or outside the U.S., including from your health care provider. A photo or photocopy of this card is also acceptable. If you are unable to get this record, call 311.
  • NYC COVID Safe AppAndroid | iOS. You can upload to this app a photo of your CDC vaccination card or other official record, along with your photo ID.
  • Excelsior Pass (or Excelsior Pass Plus). To use this app, you will need the phone number or email address associated with your NYC vaccination record. If you are unable to use this app, try one of the other options listed above.

On-Site Safety Measures

Public health guidance on preventing the transmission of COVID-19 continues to evolve, and MAPS will base its on-site protocols on the latest guidance from the CDC in addition to local regulations in NYC. Registered participants will be given specific instructions prior to arriving on site. Even though all registered participants, faculty and staff (including hotel/venue staff) will be vaccinated, the wearing of protective masks or other personal protective equipment is welcomed, regardless of whether or not it is required at the time of the meeting. Participants will be provided with several kits containing a disposable mask, alcohol wipes, and hand sanitizer in the registration area to use if they wish.

Similarly, meeting rooms will be set up to accommodate those attendees who prefer more personal space as well as those who prefer to sit closer together, even if social distancing is not mandated at the time of the meeting.

Even though the science now shows that transmission is unlikely to occur from touching surfaces touched by multiple persons (i.e., lecterns, microphones), staff will clean these regularly to promote healthy sanitation overall.

Should you have any additional safety protocol questions, please email Pedro Campa at pcampa@medicalaffairs.org.

We look forward to proving you a safe and memorable meeting experience!

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