Become an expert & hone your skills for Pharma, Biotech, Medical & Diagnostic Device launches
Basel, Switzerland Program: 23-24 September 2024
Instruction will include a limited number of plenary sessions focused on general launch principles that apply to all types of launches. The majority of program time (>65%) will be spent in small group interactive workshops and table discussions, where participants will have the opportunity to join peers with specific interests and needs, such as launch planning for big pharma, first time launches, or medical/diagnostic device launches.
Medical Affairs Professionals who are part of a launch planning team
Professionals looking to gain local, regional & global market level perspective
Executives looking to engage with other industry Thought Leaders across Big Pharma, Biotech & Devices​
A bespoke learning framework created by the largest industry group of Launch Excellence Medical Affairs experts from across the globe​
A unique opportunity to develop skills that push your organization forward​
Continued, ongoing benefits including access to online learning materials and networking opportunities​
Unique 2-day program with built-in commute time​
Thought Leader insights and peer-to-peer discussions​
Review case studies in a practical workshop environment​
Interactive, educational setting with tangible applicability for you and your team
Empower individuals and teams for optimal professional growth​
Share best practice across Leaders within Medical Affairs​
Examine the role of multichannel/omnichannel working within Launch Excellence​
Network with peers ​
10:35 – 10:55: Digital Innovation Driving Medical Affairs Launch Excellence
10:55 – 11:20: Expert Panel Q&A
11:20 – 11:40: Refreshment Break
11:40 – 11:50: Introducing the Launch Case Study
11:50 – 13:00: WORKSHOP #1: Defining & Measuring Launch Success
13:00-14:00: LUNCHÂ
14:00 – 14:30: Evolving Organizational Models
14:30 – 14:55: Industry Trends Shaping Our Organizations
14:55 – 15:15: Expert Panel Q&A
15:15 – 15:45: Refreshment Break
15:45 – 16:45: WORKSHOP #2: Focus on Organizational Readiness
16:45 – 17:00: Day 1 Summary & Close
17:00 – 18:30: NETWORKING RECEPTION
*Includes a 15 Minute Q&A
9:00-10:00: Breakfast & Networking Hour
10:00 – 10:05: Day 2 Introduction
10:05 – 10:45: Leveraging Strategic Storytelling to Optimize Data Dissemination*
10:45 – 11:15: The Evolving Role of Field Medical in Launch Excellence*
11:15 – 11:35: Refreshment Break
11:35 – 12:30: WORKSHOP #3: Evolving Data Communication
12:30-13:15: LUNCH
13:15 – 14:00: The Role of Global, Regional and Local Medical Affairs in Evidence Generation and T-24 Planning*
14:00 – 15:00: WORKSHOP #4: Principles of Evidence Generation Planning
15:00 – 15:15: Meeting Summary & Close
15:15: Adjourn
Basel Marriott Hotel
Messeplatz 25
Basel, Switzerland 4058
Accommodations at the negotiated group rate are limited.
Group discounted rate: 179 CHF per night.
You may reserve your accommodations at the reservations link below.
Last Day to Book at Group Rate (pending availability): Friday, August 30, 2024
If you have already registered, the accommodations reservations link will be emailed to you as soon as it becomes available.
| INDUSTRY-MEMBERS | $1,200 USD |
| INDUSTRY-NON-MEMBERS (INCLUDES 1 YEAR MAPS MEMBERSHIP) | $1,600 USD |
| TEAMS OF 5 OR MORE REGISTERING AT THE SAME TIME | $1,000 USD EACH (MEMBERS) $1,200 USD EACH (NON-MEMBERS) |
| TEAMS OF 10 OR MORE REGISTERING AT THE SAME TIME | $1,000 USD (MEMBERS) $1,200 USD (NON-MEMBERS) |
| SOLUTION PROVIDER-MEMBERS | $1,850 USD |
| SOLUTION PROVIDER-NON-MEMBERS (INCLUDES 1 YEAR MAPS MEMBERSHIP) | $2,200 USD |
Industry is defined as those currently employed by a life sciences company (pharma, biotech, medical & diagnostic devices), MA professionals with prior employment at a life sciences company but currently in between jobs, or independent MA consultants (not part of a consulting firm/agency) with previous employment in a life sciences or medical device company.
MAPS is a globally recognized leader in education, training and best practice sharing – setting the standards for Medical Affairs excellence for over 9,000 members from 270+ companies, including 27 official industry partner companies (and counting). A certificate of completion will be provided at the conclusion of the MasterClass. In addition, an online workspace for the MasterClass cohort will be created immediately following the program for one year to allow continued best practice sharing, Q&A, and co-learning from peers in the cohort.
