Elevate and expand your knowledge on Integrated Medical Communications Strategy and Plans with leading industry professionals and experts.
Basel, Switzerland Program: 13-14 November, 2023
Medical Affairs Professionals at all levels looking to learn more about Integrated Medical Communication Strategies and Plans (iMC S/P)Â
Professionals looking to learn how to optimally align iMC S/Ps with Medical Affairs and Product StrategiesÂ
Professionals initiating or developing iMC S/Ps at any stage
Professionals looking to gain local, regional, and global perspectives on Medical Communications Â
A bespoke learning framework created by seasoned industry professionals across Medical AffairsÂ
A unique opportunity to elevate and expand your knowledge on iMC S/PsÂ
A forum to share your challenges and receive practical inputs and insights from experts  Â
An additional special focus on rare disease and oncology
A collection of templates and examples for future use Â
Continued, ongoing benefits, including access to online learning materials and networking opportunitiesÂ
Unique two-day program with built-in networking timeÂ
Hands-on and interactive educational setting with opportunities to direct your questions to the expertsÂ
Informative presentations, panel discussions, and ask-the-expert sessions led by key industry professionals Â
Ample time for peer-to-peer and group-led discussionsÂ
Build a foundational knowledge of iMC S/PsÂ
Empower individuals and teams to create robust iMC S/Ps for optimal communications​Â
Learn best practices and key insights from industry leadersÂ
Introduce the role of multichannel/omnichannel strategies in developing an iMC S/PÂ
Identify meaningful key metrics and inputs for successful iMC S/P implementation and updatesÂ
Opportunity to network and brainstorm with peersÂ
Co-Chair
Head, Scientific Evidence and Communications, US Medical Affairs
A networking reception will be held Monday evening.
9:00 – 9:10: Welcome & Introductions
10:30 – 10:50: Refreshment Break
10:50 – 11:30: Building an iMC S/P: A Case Study
11:30 – 12:15: Panel Discussion: Expert Perspectives on iMC S/Ps
12:15 – 13:15: Lunch
13:15 – 13:20: Sponsor Introduction
13:20 – 14:40: Workshop #1: Puzzled about iMC S/Ps?
14:40 – 15:00: Refreshment Break
15:00 – 15:30: Panel Discussion: iMC S/Ps in Global and Regional Settings
15:30 – 16:00: Expert Q&A
16:00 – 16:30: Day 1 Summary & Close
16:30 – 18:00: Networking Reception
7:30 – 8:30: Breakfast & Networking Hour
8:30 – 8:45: Day 2 Welcome
8:45 – 9:15: Evolving an iMC S/P with Insights: Why and How?
9:15 – 9:45: Field Medical Insights
9:45 – 10:15: Panel Discussion: iMC S/Ps Across the Therapeutic Landscape
10:15Â – 10:45: Refreshment Break
10:45 – 11:00: Review Key Components and Objectives of the iMC S/P Workshops
11:00 – 12:30: Workshop #2: Assemble your iMC S/P
12:30 – 13:30: Lunch
13:30 – 14:15: Interactive Presentation: Considerations for iMC S/P Metrics
14:15 – 14:45: Expert Q&A
14:45 – 15:00: Meeting Summary & Close
15:00: Adjourn
If you have already registered, the accommodations reservations link will be emailed to you as soon as it becomes available.
| INDUSTRY-MEMBERS | $975 USD |
| INDUSTRY-NON-MEMBERS (INCLUDES 1 YEAR MAPS MEMBERSHIP) | $1,300 USD |
| TEAMS OF 5 OR MORE REGISTERING AT THE SAME TIME | $925 USD EACH (MEMBERS) $1,075 USD EACH (NON-MEMBERS) |
| SOLUTION PROVIDER-MEMBERS | $1,500 USD |
| SOLUTION PROVIDER-NON-MEMBERS (INCLUDES 1 YEAR MAPS MEMBERSHIP) | $1,825 USD |
Industry is defined as those currently employed by a life sciences company (pharma, biotech, medical & diagnostic devices), MA professionals with prior employment at a life sciences company but currently in between jobs, or independent MA consultants (not part of a consulting firm/agency) with previous employment in a life sciences or medical device company.
MAPS is a globally recognized leader in education, training and best practice sharing – setting the standards for Medical Affairs excellence for over 9,000 members from 270+ companies, including 27 official industry partner companies (and counting). A certificate of completion will be provided at the conclusion of the MasterClass. In addition, an online workspace for the MasterClass cohort will be created immediately following the program for one year to allow continued best practice sharing, Q&A, and co-learning from peers in the cohort.
More information coming soon
