Artificial intelligence (AI) has been very much in the spotlight in recent months.

It has garnered a great deal of media attention, and a diverse array of stakeholders ranging from health care industry leaders to mainstream consumers have been asking questions about the risks, benefits, and potential applications of this rapidly evolving technology. Medical Affairs Professional Society (MAPS) members are no exception. During the MAPS 2023 Global Annual Meeting and the MAPS 2023 EMEA Annual Meeting, there was a great deal of talk about AI.