Explore the future of Insights, and build new skills and strategies to maximize the success of your Insights team. Join in-depth discussion and problem-solving focused on the hottest topics in Insights!
Zurich: May 17, 2026
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FACULTY
Faculty to be announced
INTERESTED IN SPONSORING THIS MASTERCLASS?
PROGRAM OBJECTIVES
After participating in the Insights MasterClass, participants will be able to:
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- Understand the structural elements and best practices needed to set up effective insights gathering in your organization
- Apply technology to enhance insights planning, gathering, analysis, and reporting
- Optimize training on an ongoing basis to achieve organizational success through insights
- Design outcomes metrics that communicate the value and impact of Medical Affairs insights efforts
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PROGRAM OVERVIEW
AGENDA
Insights MasterClass will begin at 8:30 AM and adjourn at 5:30 PM
Sunday, May 17
Welcome
7:30 AM – 8:30 AM: Registration, Breakfast & Networking Hour
8:30 AM – 8:45 AM: Welcome to the MasterClass!
Pillar 1: Structural Elements
8:45 AM – 10:30 AM:
- Icebreaker Activity: Escalating Insights
- Insights Process Standards
- Designing the Insights Process for your Organization
- Develop an Insights Strategic Framework
10:30 AM – 11:00 AM: Break
Pillar 2: Technology Elements
11:00 AM – 1:00 PM:
- Optimizing Insights Planning Using Technology
- Applying AI for Sourcing, Analysis, and Reporting of Insights
- Workshop: Practical Use of AI in Insights Management
1:00 PM – 2:00 PM: Lunch
Pillar 3: Human Elements
2:00 PM – 3:30 PM:
- Ongoing Training Enhances Insight Identification
- Development of Insights Metrics that Measure Outcomes
3:30 PM – 4:00 PM: Break
4:00 PM – 5:15 PM: The Value of Insights for Cross-Functional Partners
MasterClass Close
5:15 PM – 5:30 PM: MasterClass Summary
5:30 PM: Adjourn
LOCATION & HOUSING
The Circle
Flughafen CH, 8058
Zürich, Switzerland
Accommodations at the negotiated group rate are limited.
Group discounted rate: Coming Soon
Last Day to Book at Group Rate (pending availability): Coming Soon
REGISTRATION PRICING & SCHEDULE
| INDUSTRY MEMBER | $1,050 USD |
| INDUSTRY NON-MEMBER | $1,300 USD |
| SOLUTION PROVIDER MEMBER | $1,500 USD |
| SOLUTION PROVIDER NON-MEMBER | $1,750 USD |
MAPS defines Industry attendees as those currently employed by a biopharmaceutical or MedTech company.
Attendees who register for a MasterClass and the MAPS 2026 EMEA Meeting will save $300 USD on their MasterClass registration.
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A RECOGNIZED STANDARD OF EXCELLENCE
MAPS is a globally recognized leader in education, training and best practice sharing – setting the standards for Medical Affairs excellence for over 15,000 members from 280+ companies, including 39 official industry partner companies (and counting).
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