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External education from Medical Affairs, whether independent or company-led, is critical to ensure that patients receive optimal care in a world of rapidly advancing science and medicine. External education helps healthcare professionals remain current in their knowledge and supports the development and maintenance of clinical skills and competencies in order to deliver the highest-quality patient care.
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FACULTY – SAN DIEGO MASTERCLASS
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Kirtida Pandya
Co-Chair
Executive Director and Head, Medical Services and Operations
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Jean-Jacques (JJ) Murama
Co-Chair
Associate Vice President Global Medical Affairs Education, Launch Excellence, TL Engagement
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Katie Lucero
Vice President, Audience Engagement, Analytics, Outcomes & Insights
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Margaret D’Ambrosia
Senior Director, Healthcare Compliance, US Medical Affairs
PROGRAM OBJECTIVES
After participating in the External Education MasterClass program, participants should be better able to:
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- Apply principles of cognitive and learning science to elevate the execution of medical affairs strategy through external education programs Â
- Differentiate between independent and company-led external education and utilize each appropriately within medical affairs strategies across a product lifecycle and therapeutic portfolioÂ
- Share best practices for execution/delivery of high quality, impactful, innovative and compliant external education programs from educational gaps identification through to outcomes measurement Â
- Implement outcomes measurement approaches to generate learnings that can be applied to enhance future external education, and other medical affairs strategic activitiesÂ
- Leverage the trends that are accelerating changes in the environment for external education, including evolving technology and engagement channels
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TOPICS COVERED IN THIS MASTERCLASS
AGENDA
Day 1 will begin 9:00 and adjourn at 17:00 with a Networking Reception from 17:00-18:00, Day 2 will begin at 8:30 and adjourn at 15:30
THURSDAY, December 1st
9:00 – 9:10: Welcome and Introduction
9:10 – 9:20: Why is external education important?
9:20 – 9:40: Rethinking the strategy of medical affairs with human-centered design
9:40 – 11:00: Learner needs and motivation
11:00 – 11:20: Break
11:20 – 11:50: The stages of change
11:50 – 12:10: The science of learning and instructional design
12:10 – 12:30: Panel Discussion and Q&A
12:30 – 13:30: Lunch
13:30 – 14:10: Integrating external education into a medical affairs strategy
14:10 – 14:45: Raising the bar: Quality improvement and collaborations
14:45 – 15:05: Break
15:05 – 15:45: Aligning overarching strategic objectives to external education strategy and tactics
15:45 – 16:30: Expanding Medical Affairs Footprint through omnichannel strategies
16:30 – 16:50: Panel Discussion and Q&A
16:50 – 17:00: Close
17:00 – 18:00: Reception
FRIDAY, December 2nd
8:30 – 8:45: Welcome
8:45 – 9:30: Linking desired strategic outcomes to program design and delivery
9:30 – 9:50: Bringing your strategy to life
9:50 – 10:30: Delivering external education within a compliance and regulatory framework
10:30 – 10:50: Break
10:50 – 11:40: Orchestrating plans across channels
11:40 – 12:00: Panel discussion and Q&A
12:00 – 13:00: Lunch
13:00 – 13:30: External education impact measurement, insights gathering and organization adoption
13:30 – 14:00: Designing a best-in-class outcomes measurement approach
14:00 – 14:20: Using outcomes to drive improvement
14:20 – 15:00: Information, insight, action
15:00 – 15:20: Panel discussion and Q&A
15:20: Closing remarks
LOCATION & HOUSING
Hotel Republic San Diego Autograph Collection
421 W B St.
San Diego, CA 92101
Accommodations at the negotiated group rate are limited
Group discounted rate: $189 per night
You may reserve your accommodations at the reservations link below
Last Day to Book at Group Rate (Pending Availability): Monday, November 21, 2022
If you have already registered, the accommodations reservations link will be emailed to you as soon as it becomes available.
REGISTRATION PRICING & SCHEDULE
| INDUSTRY-MEMBERS | $1,500 USD |
| INDUSTRY-NON-MEMBERS (INCLUDES 1 YEAR MAPS MEMBERSHIP) | $1,750 USD |
| TEAMS OF 5 OR MORE REGISTERING AT THE SAME TIME | $1,350 USD EACH (MEMBERS) $1,500 USD EACH (NON-MEMBERS) |
| SOLUTION PROVIDER-MEMBERS | $1,950 USD |
| SOLUTION PROVIDER-NON-MEMBERS (INCLUDES 1 YEAR MAPS MEMBERSHIP) | $2,150 USD |
Industry is defined as those currently employed by a life sciences company (pharma, biotech, medical & diagnostic devices), MA professionals with prior employment at a life sciences company but currently in between jobs, or independent MA consultants (not part of a consulting firm/agency) with previous employment in a life sciences or medical device company.
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A RECOGNIZED STANDARD OF EXCELLENCE
MAPS is a globally recognized leader in education, training and best practice sharing – setting the standards for Medical Affairs excellence for over 9,000 members from 270+ companies, including 27 official industry partner companies (and counting). A certificate of completion will be provided at the conclusion of the MasterClass. In addition, an online workspace for the MasterClass cohort will be created immediately following the program for one year to allow continued best practice sharing, Q&A, and co-learning from peers in the cohort.
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