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The Medical Affairs teams demonstrate leadership and value each year through the annual strategic planning process that aligns all multifunctional MA competencies on common objectives needed to support the product and organization. A focused and cohesive medical strategy must be developed to navigate the complex therapeutic environment for each product – overcoming challenges, taking advantage of opportunities and filling any scientific or clinical gaps. A comprehensive and supportive tactical plan aligned to the medical strategy should define the activities that will provide the most impact and benefit to stakeholders in therapeutic space while taking the MA team one-step closer to achieving annual goals.
The MAPS Medical Affairs Strategic Planning Guide and Template has been developed to provide guidance and recommendations to selected components that comprise the strategic medical affairs planning for a product – including the situational analysis, medical strategy, tactical/operational planning, and medical plan summary.
Join Dr. Leon Rozen, Senior Medical Director, Global Oncology at AbbVie, and Dr. Kirk Shepard, Senior Vice President, Head of Global Medical Affairs Oncology at Eisai as they explore how to build agility into your Medical Affairs strategy.
Medical Affairs organizations have a central and strategic role in creating and communicating strategy, and it is critical to build agility into the strategy. Building agility into Medical Affairs strategic planning can be achieved incrementally as you execute. To be more effective we need to host regular review meetings that alternately review strategy and execution and involve the people who are responsible for insights.
After this Webinar, you will be able to: