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Storytelling: The Underappreciated Cornerstone of Evidence-Based Medical Communications

January 30, 2025/in Competency, Integrated Scientific Comms Plan & Pubs, Business / Finance, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Innovate Articles, Content Hub, Content HUB Featured, Featured, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

In an era of data-driven medical communications, we’re missing a crucial ingredient: storytelling. New research shows our brains are wired to engage with narrative formats – making storytelling not just a ‘nice-to-have’ but a neurological necessity for effective medical education. Learn how the STORIES framework (Structure, Tailoring, Originality, Rationality, Immediacy, Emotionality, Simplicity) is revolutionizing how we communicate complex medical information to healthcare providers and patients alike. From graphic novels to VR simulations, see how narrative techniques are transforming medical education and patient engagement.

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https://medicalaffairs.org/wp-content/uploads/2025/01/HCG-Innovate-Article-Jan-2025.png 321 845 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2025-01-30 09:36:032025-03-07 12:35:04Storytelling: The Underappreciated Cornerstone of Evidence-Based Medical Communications

Top 10 Most Interesting Publications of 2024

January 5, 2025/in Business / Finance, ACCESS, Competency, Open Access, Scientific & Technical Knowledge, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Innovate Articles, Content Hub, Content HUB Featured, Featured, Medical Info, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

Altmetric’s top 10 most interesting publications of 2024

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https://medicalaffairs.org/wp-content/uploads/2023/04/Altmetric-Sponsored-Innovate-Dec-2024.png 883 2324 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2025-01-05 17:10:292025-03-07 11:11:15Top 10 Most Interesting Publications of 2024
Casey Enterprise Commercialization Process

Optimizing Patient Outcomes: Medical Affairs’ Strategic Role in the Enterprise Commercialization Process (ECP)

December 3, 2024/in Business / Finance, ACCESS, Competency, Strategy, Overview & Vision, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Innovate Articles, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by [email protected]

Medical Affairs is uniquely positioned as the only department capable of impacting the Enterprise Commercialization Process (ECP) at every stage, from the initial product concept through the entire commercialization effort.

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https://medicalaffairs.org/wp-content/uploads/2024/12/Casey-Enterprise-Commercialization-Process.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-12-03 08:39:442024-12-03 08:39:48Optimizing Patient Outcomes: Medical Affairs’ Strategic Role in the Enterprise Commercialization Process (ECP)
Ruth Nicholson Featured 2

Ruth Nicholson: Emerging Issues for Medical Affairs Knowledge Transfer

August 22, 2023/in Business / Finance, Competency, Integrated Scientific Comms Plan & Pubs, ACCESS, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Innovate Articles, Content Hub, Interviews & Opinions, Leadership & Management Skills, Medical Operations/by Travis Hege

In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, we sat down with Ruth Nicholson, Director, Global Knowledge Transfer (Neuroscience), Ipsen about the definition, challenges and emerging issues in knowledge transfer.

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https://medicalaffairs.org/wp-content/uploads/2023/08/Ruth-Nicholson-Featured-2.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-08-22 09:42:332024-04-26 12:04:49Ruth Nicholson: Emerging Issues for Medical Affairs Knowledge Transfer
Commercialization

WEBINAR: Commercialization

November 9, 2022/in MAPS Members Only, Business / Finance, Competency, ACCESS, SEARCH BY TOPIC, Business Knowledge, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Marketing & Sales Fundamentals, Content Hub/by [email protected]

This webinar seeks to help Medical Affairs professionals better understand the business of life science companies, how their efforts impact the overall capability to commercialize a product, and contemporary ways to bridge the commercialization interface between their department and Marketing & Sales.

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https://medicalaffairs.org/wp-content/uploads/2022/11/On-Demand-WordPress-Commercialization-LD-Webinar-November-9.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2022-11-09 16:30:262024-04-11 13:58:57WEBINAR: Commercialization
Finance 101 for Medical Affairs

WEBINAR: Finance 101 for Medical Affairs

October 12, 2022/in Business / Finance, Competency, ACCESS, MAPS Members Only, SEARCH BY TOPIC, Business Knowledge, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Finance for Non-Finance Professionals, Foundational (Intro Level), Content Hub, Medical Strategy & Launch Excellence/by [email protected]

In this webinar, our presenters will take a Medical Affairs-specific approach to general finance topics, useful for all Medical Affairs functions but particularly operations, therapeutic area leadership, and aspiring Medical Affairs managers.

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https://medicalaffairs.org/wp-content/uploads/2022/10/On-Demand-WordPress-Finance-101-October-12-2022-1.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2022-10-12 14:32:542024-04-11 11:17:56WEBINAR: Finance 101 for Medical Affairs
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