MAPS Members Only Archives - Page 8 of 15 - Medical Affairs Professional Society

COVID: Looking Back and Looking Forward

March 1, 2022/in MAPS Members Only, Competency, Strategy, Overview & Vision, ACCESS, COVID-Related, On-Demand Webinars & Town Halls, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

Objectives:

This webinar will feature 5 medical heads providing a scorecard on how Medical Affairs throughout the APAC region have performed, given the challenging environment of the global pandemic. Based on this analysis, our expert speakers will then share their expectations and wishlists for the near future for Patients, Healthcare Community and our Industry.

Attendees of this webinar will gain insights into the following key areas:

• Looking back on the past year of COVID: how did we do?
• The impact of COVID on the healthcare community and community health
• Looking into the future: the transition to the next-normal post COVID

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Essential Concepts in Patient Centricity

February 3, 2022/in MAPS Members Only, E-Learning Courses, Competency, ACCESS, Customer Engagement & Scientific Comms, Patient Centricity, Content Hub, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by Medical Affairs

This course uses a faux product to introduce essential concepts of Patient Centricity including a comprehensive description of strategy.

Harnessing Medical Insights to Drive Cross-Functional Strategic Impact

January 26, 2022/in Competency, Strategy, ACCESS, MAPS Members Only, Insights, On-Demand Webinars & Town Halls, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Medical Affairs

Objectives:

Uncovering and documenting insights is a key value driver of Medical Affairs teams. However, in some cases it seems these insights are reviewed, reported, and discussed, but no clear accountability is created regarding who will translate these into action. Furthermore, closing the feedback loop to those who submitted the insight is also an opportunity area to continue reinforcing this positive and strategic behavior, especially amongst Field Medical teams. Our diverse panel will discuss challenges experienced and share practical solutions that have enabled them and their cross-functional partners to successfully drive insights to action.

In this webinar, our panelists will share their experience, challenges, and practical solutions regarding driving insights into action.

Participants in this webinar will diversify their perspectives regarding:

• Mobilizing effective teams to drive Medical Affairs insights to action
• Creating accountability to complete deliverables in alignment with high priority insights
• Overcoming challenges with team prioritization and organizational dynamics
• Closing the feedback loop to reinforce value and impact of insights to those who are uncovering them

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Next-Gen Medical Information Leveraging Digital to Enable Self-Service and Omnichannel Experience

December 8, 2021/in Competency, ACCESS, MAPS Members Only, Medical Information, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Digital, Foundational (Intro Level), Content Hub, Medical Info, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

Objectives:

In this webinar, three panelists explain how medical information teams are transforming customer experience through digital transformation and provide details around use of web portals, chatbots, literature search, content authoring and query management

Educational objectives: This webinar will provide the following learning objectives to the audience:

• Identify the key role of medical information in improving customer experience
• Understand the role of technology in overcoming challenges
• Explore usage of web portals, chatbots, literature search, content authoring and query management

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An Introduction to Medical Affairs

November 22, 2021/in E-Learning Courses, Competency, Strategy, Overview & Vision, ACCESS, MAPS Members Only, Foundational (Intro Level), Content Hub, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Medical Affairs

After completing this module, you will be better able to:
Articulate the roles Medical Affairs plays in the healthcare industry
Gain an understanding for the common functions and key skills in Medical Affairs
Describe the Foundational Pillars of Medical Affairs and their purpose

Understanding Medical Multichannel Engagement

November 17, 2021/in Competency, ACCESS, MAPS Members Only, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, External Education, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE, Scientific & Technical Knowledge/by Medical Affairs

Objectives:

As Medical Affairs' audiences and outlets expand, no single channel will suffice for all communications. Instead, the activities of functions including Medical Information, Medical Communications, and Field Medical will require multichannel or omni-channel engagement. This webinar starts with an overview of multichannel vs. omnichannel engagement before offering actionable advice for Medical Affairs teams seeking to reach external stakeholders in the new normal of hybrid, asynchronous, individualized engagement.

Attendees will understand:

• What is multichannel engagement vs. omnichannel
• The opportunities omnichannel engagement presents for Medical Affairs teams
• How to implement multi- & omnichannel engagement to meet the needs of diverse audiences of external stakeholders

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Collaborating, Managing and Motivating Teams Across Multiple Time Zones

October 27, 2021/in Competency, ACCESS, MAPS Members Only, Working in Matrix Teams, On-Demand Webinars & Town Halls, Leadership & Management, Content Hub, Leadership & Management Skills, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

Objectives:

The goal of this webinar is to share experiences and tips on how to keep teams connected in the virtual world.

Three panelists who work with teams across multiple time zones will share how they:

• On-board and build relationships remotely with new team members and stakeholders
• Optimize team participation and engagement during remote meetings
• Strategize for motivating teams remotely
• Optimize external stakeholder engagement remotely
• Manage time to ensure work/life balance when working across many time zones

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How to Engage External Research (IIR and Collaborative Research) – Practical Compliance Considerations

September 29, 2021/in ACCESS, MAPS Members Only, Compliance, Evidence Generation, Non-Company Sponsored Research, On-Demand Webinars & Town Halls, Evidence Generation, Foundational (Intro Level), Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

Objectives:

This session will provide a learning opportunity for our audience by:

- • Understand WHAT is IIR vs. Collaborative Research?
- • Recognize challenges of conducting IIR and Collaborative Research
- • Practical compliance/privacy implementations

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Digital Analytics and Social Media in External Education – Where to start and what’s possible?

September 22, 2021/in Competency, ACCESS, MAPS Members Only, Medical Education of External Stakeholders, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, External Education, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

Objectives:

In this webinar, we will discuss how to:

• Leverage the digital domain to uncover external education unmet needs and gaps
• Identify digital opinion leaders for potential external education delivery
• Understand the opportunities that digital analytics can provide your team
• Plan company-led education via Facebook and LinkedIn to reach a wide audience of healthcare professionals, patients, and general consumers of healthcare information
• Experience an example of how accredited Independent Medical Education is being innovatively delivered via Twitter with meaningful outcomes
• Implement an omni-channel presence to extend a wider net and meet people where they are
• Explore how education delivered via digital formats can lead to behavior change

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Beyond Content: HCP Communication Preferences in the Virtual Era

September 15, 2021/in Competency, ACCESS, MAPS Members Only, External Scientific Engagement, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, External Education, Content Hub, Medical Communications, SEARCH BY TYPE, Scientific & Technical Knowledge/by Medical Affairs

Objectives:

With the evolution of technology and increasing digital literacy – further accelerated by the Covid-19 pandemic – the way HCPs consume content has evolved. During this webinar, a panel of three thought leaders in Medical Communications and Content Strategy will discuss how insights into HCP communication preferences can support the development of your digital engagement strategy and tactics.

• Understand why it is crucial to think beyond the content itself and consider HCP preferences for content consumption

• Learn how to gather HCP insights and preferences that can inform the delivery strategy for your content

• Review examples of HCP content consumption insights that shaped content delivery

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