This session will provide a learning opportunity  for our audience by:
In this webinar, we will discuss how to:
With the evolution of technology and increasing digital literacy – further accelerated by the Covid-19 pandemic – the way HCPs consume content has evolved. During this webinar, a panel of three thought leaders in Medical Communications and Content Strategy will discuss how insights into HCP communication preferences can support the development of your digital engagement strategy and tactics.
• Understand why it is crucial to think beyond the content itself and consider HCP preferences for content consumption
• Learn how to gather HCP insights and preferences that can inform the delivery strategy for your content
• Review examples of HCP content consumption insights that shaped content delivery
Scientific publications play a key role in the ongoing communication strategy of any pharmaceutical product. The aim of a publication is to build awareness and interest amongst healthcare professionals (HCPs). However, potential readers have to be able to find these publications easily when searching for them online!
External Education is the provision of diverse learning opportunities to facilitate knowledge exchange, learning, and skills acquisition through funding of independent medical education (accredited or non-accredited), industry-led medical education, or collaborations addressing knowledge, competence, and performance gaps for HCPs, payers, and patients/caregivers. However, External Education has long been without a standardized language and practice. It is with this background in mind that the MAPS External Education Focus Area Working Group (FAWG) developed the comprehensive Standards & Guidance resource available to MAPS members here.
MAPS speaks with External Education FAWG leaders about their Standards and Guidance resource and about recent changes and future directions of External Education.
mastermind groups represent peer mentoring collectives — with members of various levels of education and professional experience, seeking to solve issues using advice and input from other group members.
At the conclusion of this session, participants should: