The History of MAPS Medical Affairs Competency Framework

Back in the early 2000s, understanding Medical Affairs was pretty straightforward. It mostly revolved around Field Medical, where the main job was to create one-on-one scientific conversations between Medical Science Liaisons (MSL) and healthcare professionals.

Basically, Medical Affairs helped doctors and nurses get access to the latest medical innovations coming from the pharmaceutical, biotech, and MedTech industries. As Medical Science Liaisons became the go-to people for healthcare interactions, Medical Affairs started taking on more responsibilities. This included managing investigator-initiated trials, collaborating on post-approval strategies for drugs, handling external education and medical info, generating insights, overseeing Medical Communications, and ensuring that the patient voice was heard throughout drug development and commercialization.

In many companies, these roles—or “subfunctions”—were often seen as separate and a bit independent, loosely grouped under the bigger umbrella of Medical Affairs. This structure played a big role in how the Medical Affairs Professional Society (MAPS) set up its Competency Teams (previously Focus Area Working Groups), which included topics like Field Medical, Medical Communications, Evidence Generation, Insights, Strategy, Compliance, and Medical Information.

The downside of this siloed approach is that it created significant challenges in helping Medical Affairs reach its full potential as an important part of the business alongside Research & Development and Commercial.

A lot of Medical Affairs professionals get so caught up in their specific roles that they miss how their work fits into the bigger picture or contributes to the overall success of the business. By focusing solely on specific areas without diversifying their skills, they might hit a ceiling in their subfunction and struggle to move forward.

To change this, MAPS started looking for ways to bring Medical Affairs together rather than keeping it broken up. The idea was to provide Medical Affairs professionals with the essential knowledge and skills that apply across the board, helping them grow into more strategic positions.

Our answer? A competency-based approach to training in Medical Affairs.

After some serious discussions with MAPS team members and insights from industry thought leaders, we pinpointed seven key “Domains” of knowledge that Medical Affairs professionals need. Each Domain has six “Competencies,” creating the MAPS Medical Affairs Competency Framework.

A manager might choose to focus on all six Competencies in a specific Domain to boost team skills in areas like Field Medical or Real-World Evidence (RWE). Meanwhile, anyone wanting to grasp the whole scope of Medical Affairs can dive into the full Foundations in Medical Affairs Program, covering all seven Domains and a total of 42 Competencies.

Plus, we’re working on the upcoming Certified Medical Affairs Professional (CMAP) Program, which will offer in-depth, expert-led training for seasoned Medical Affairs folks aiming to excel in their roles and move up to leadership positions in and out of Medical Affairs.

The Seven Domains of the MAPS Medical Affairs Competency Framework

Below, you will discover the seven essential domains and the powerful skills you will accrue as you complete all included competencies.

Take a Glimpse at the Details

The Strategy Domain is crucial for articulating the vision, value, and impact of Medical Affairs. This area of expertise reinforces essential capabilities, including the development of robust medical strategic and launch plans, the identification of actionable insights, and the execution of initiatives with operational excellence. By mastering these skills, you’ll be equipped to drive impactful and transformative results in the industry.

The Scientific and Technical Knowledge Domain provides essential insights into drug development, clinical trial design, and the key statistical and epidemiological concepts relevant to both pre-approval and post-approval phases. It highlights the strategic role of the Target Product Profile (TPP) and underscores the importance of regulatory agencies in ensuring drug safety and quality. By developing these competencies, you will be better prepared to analyze data effectively, interpret scientific literature, and support the safe and informed use of pharmaceuticals.

The Business Knowledge Domain focuses on understanding the financial and strategic frameworks that drive the pharmaceutical and healthcare industries. Professionals will learn to analyze key financial goals, evaluate healthcare systems, and understand reimbursement landscapes. By developing these skills, you will build a solid foundation in business principles, allowing you to navigate complex market dynamics with confidence and strategic insight.

The Evidence Generation Domain is vital for ensuring that actions, decisions, and policies are based on credible evidence, leading to effective, efficient, and equitable healthcare outcomes. Key competencies include integrated evidence planning, identifying data gaps, and utilizing real-world evidence alongside Health Economics and Outcomes Research. Prioritizing innovative evidence generation techniques and health equity is essential for advancing accessible healthcare for all.

The Customer Engagement and Scientific Communication Domain is essential for developing effective communication strategies, including scientific publications, medical education, digital engagement, and interactions with external stakeholders. By promoting meaningful scientific exchanges with healthcare professionals, key opinion leaders, and patients, Medical Affairs professionals ensure that accurate, evidence-based information reaches the appropriate audiences. By mastering these skills, you will help improve patient outcomes through informed decision-making and enhanced scientific dialogue.

The Leadership and Management Domain plays a vital role in impacting healthcare. It focuses on mastering diverse leadership models and effective communication within matrix teams, collaborating with key stakeholders like healthcare professionals, caregivers, and advocacy groups. By nurturing talent, creating succession plans, and navigating challenges with agility, Medical Affairs professionals can significantly drive healthcare advancement and achieve meaningful results.

The Medical Governance and Compliance Domain is pivotal for effectively interpreting and applying regulations and industry codes of practice. These competencies encompass ethical considerations, risk mitigation strategies, and robust control frameworks. By prioritizing these elements, we strengthen our partnerships with healthcare professionals, patients, and other stakeholders to actively pursue innovative, patient-centered business opportunities in a dynamic and rapidly evolving environment.

Next Steps

Now that you have developed a comprehensive understanding of the MAPS Medical Affairs Competency Framework, take charge of your professional development by exploring our Foundations in Medical Affairs Certification Program.

This self-paced, expert-led program is designed for early-career professionals seeking a solid foundation in Medical Affairs. Don’t miss this opportunity to empower yourself!