Traditionally, HCPs, KOLs and organizations such as payors and policy makers have engaged with different individuals and teams within industry depending on their needs. Now, many organizations are shifting toward a Single Point of Contact (SPOC) model of engagement. An informal MAPS LinkedIn poll asked where organizations are in this transition, generating the results below. In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, Mary Alice Dwyer, VP, US, Synetic Life Sciences, speaks with Aamir Shamim Choudry, Executive Medical Director at Sage Therapeutics about the benefits and drawbacks of this model, as well as whether this model is likely to become more used in industry.