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Medical Affairs Professionals at all levels looking to learn more about Integrated Medical Communication Strategies and Plans (iMC S/P)Â
Professionals looking to learn how to optimally align iMC S/Ps with Medical Affairs and Product StrategiesÂ
Professionals initiating or developing iMC S/Ps at any stage
Professionals looking to gain local, regional, and global perspectives on Medical Communications Â
A bespoke learning framework created by seasoned industry professionals across Medical AffairsÂ
A unique opportunity to elevate and expand your knowledge on iMC S/PsÂ
A forum to share your challenges and receive practical inputs and insights from experts  Â
An additional special focus on rare disease and oncology
A collection of templates and examples for future use Â
Continued, ongoing benefits, including access to online learning materials and networking opportunitiesÂ
Unique two-day program with built-in networking timeÂ
Hands-on and interactive educational setting with opportunities to direct your questions to the expertsÂ
Informative presentations, panel discussions, and ask-the-expert sessions led by key industry professionals Â
Ample time for peer-to-peer and group-led discussionsÂ
Build a foundational knowledge of iMC S/PsÂ
Empower individuals and teams to create robust iMC S/Ps for optimal communications​Â
Learn best practices and key insights from industry leadersÂ
Introduce the role of multichannel/omnichannel strategies in developing an iMC S/PÂ
Identify meaningful key metrics and inputs for successful iMC S/P implementation and updatesÂ
Opportunity to network and brainstorm with peersÂ
FACULTY – BOSTON MASTERCLASS
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Renu Juneja
Co-Chair
Head, Scientific Evidence and Communications, US Medical Affairs
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Sissy Easo-Joseph
Co-Chair
Director, Global Scientific Communications, Antibiotic Portfolio
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Mandeep Kaur
Physician-Scientist, Executive Leader, CMO, Board Member, Mentor, Digital Innovation, Chief, DE&I Leader and Former Arena Pharmaceuticals
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John Smith
Director, Scientific Communications (Lung and Bladder Oncology)
PROGRAM OBJECTIVES
After participating in the Integrated Medical Communications MasterClass program, you should be better equipped to:
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- Explain and apply the foundations of developing an iMC S/P to ensure alignment with your Medical Affairs and Product StrategiesÂ
- Create a robust iMC S/P by using templates and examples of regional and global iMC S/Ps Â
- Identify key inputs and cross-functional insights to continuously evolve your iMC S/PÂ
- Develop strategic approaches to be used in a range of therapeutic areas including rare disease, oncology, and medical devicesÂ
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AGENDA
Day 1 will begin at 10:00 and adjourns at 16:00, Day 2 will begin at 9:00 and adjourn at 16:00.
A networking reception will be held Monday evening.
MONDAY, October 10th
10:00 – 10:10: Welcome and Introduction
- The co-chairs will welcome the participants to the MasterClass and walk through the agenda and objectives.
10:10 – 10:30: Presentation: Foundations of building an iMC S/PÂ Â
- This session will introduce the fundamentals of building an iMC S/P.Â
10:30 – 11:30: Presentation: iMC S/P Building BlocksÂ
- A guided didactic session detailing the inner workings of an iMC S/P.
- The speakers will also walk through a template with the audience. Â
11:30 – 12:00: Panel Discussion: Expert perspective on iMC S/PsÂ
- Two key leaders in Medical Affairs leaders will share their thoughts on the importance of iMC S/Ps within Medical Affairs Â
12:00 – 13:00: LUNCH
13:00 – 14:45: Workshop: Applying an iMC S/P TemplateÂ
- The audience will have an opportunity to apply a iMC S/P template to a case study example.
- The workshop will be facilitated and guidance will be provided as needed. Â
14:45 – 15:15: BREAKÂ
15:15 – 15:45: Expert Q&AÂ
- Participants will have the opportunity to engage the experts with any questions they may have.
15:45 – 16:00: Recap of Day 1
- The final session of the day will give an overview of what was discussed on Day 1.
16:00 – 17:30: Networking Reception
- Please join us for an opportunity to connect with experts and your peers!Â
TUESDAY, October 11th
9:00 – 9:20: Welcome and Recap
Welcome and agenda: 5 minutes;Â Audience engagement: 15 minutes
- Co-chairs will welcome participants to Day 2 of the MasterClass.
- The audience will have an opportunity to share their thoughts and experiences so far. Â
9:20 – 10:20: Panel Discussion: iMC S/Ps Across the Therapeutic LandscapeÂ
- The panel will walk the audience through the special considerations when developing iMC S/Ps across several therapeutic areas:Â
- Chronic diseases
- Rare diseasesÂ
- Oncology
10:20 – 11:00: BREAK
11:00 – 11:40: Presentation: Evolving an iMC S/P with insights: Why and howÂ
- This session will cover the rationale and the associated operational steps with updating iMC S/Ps with a focus on insights.
11:40 – 12:10: Presentation: Field Medical InsightsÂ
- Following the introduction to insights in the previous session, this session will focus on the value and utility of Field Medical Insights.
12:10 – 13:10: LUNCH
13:10 – 13:40: Presentation: Key iMC S/P metricsÂ
- This session will introduce the audience to metrics and its role in updating iMC S/Ps.Â
13:40 – 14:10: Roundtable: Evolving an iMC S/P with Metrics and InsightsÂ
- Using the knowledge gained during the past several sessions, the participants will have the opportunity to re-evaluate and evolve their iMC S/Ps developed on Day 1.
- The roundtable will be facilitated and guidance will be provided as needed. Â
14:10 – 14:40: BREAKÂ
14:40 – 15:10: Roundtable: Evolving an iMC S/P with Metrics and InsightsÂ
- Using the knowledge gained during the past several sessions, the participants will have the opportunity to re-evaluate and evolve their iMC S/Ps developed on Day 1.
- The roundtable will be facilitated and guidance will be provided as needed. Â
15:10 – 15:40: Expert Q&AÂ
- After the two-day MasterClass, the participants will have the opportunity to engage with the experts with any questions they may have.Â
15:40 – 16:00: Closing and Recap
- There will be a recap of the content discussed on Days 1 and 2. Participants will have the opportunity to share their final thoughts and feedback.Â
LOCATION & HOUSING
Boston Park Plaza
50 Park Plaza at Arlington Street
Boston, MA 02116
Accommodations at the negotiated group rate are limited.
Group discounted rate: $279 USD per night.
You may reserve your accommodations at the reservations link below.
Last Day to Book at Group Rate (pending availability): Monday, September 19, 2022
If you have already registered, the accommodations reservations link will be emailed to you as soon as it becomes available.
REGISTRATION PRICING & SCHEDULE
| INDUSTRY-MEMBERS | $1,500 USD |
| INDUSTRY-NON-MEMBERS (INCLUDES 1 YEAR MAPS MEMBERSHIP) | $1,750 USD |
| TEAMS OF 5 OR MORE REGISTERING AT THE SAME TIME | $1,350 USD EACH (MEMBERS) $1,500 USD EACH (NON-MEMBERS) |
| SOLUTION PROVIDER-MEMBERS | $1,950 USD |
| SOLUTION PROVIDER-NON-MEMBERS (INCLUDES 1 YEAR MAPS MEMBERSHIP) | $2,150 USD |
Industry is defined as those currently employed by a life sciences company (pharma, biotech, medical & diagnostic devices), MA professionals with prior employment at a life sciences company but currently in between jobs, or independent MA consultants (not part of a consulting firm/agency) with previous employment in a life sciences or medical device company.
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A RECOGNIZED STANDARD OF EXCELLENCE
MAPS is a globally recognized leader in education, training and best practice sharing – setting the standards for Medical Affairs excellence for over 9,000 members from 270+ companies, including 27 official industry partner companies (and counting). A certificate of completion will be provided at the conclusion of the MasterClass. In addition, an online workspace for the MasterClass cohort will be created immediately following the program for one year to allow continued best practice sharing, Q&A, and co-learning from peers in the cohort.
Program Title: Integrated Medical Communications MasterClass
Date: October 10-11, 2022
INSTRUCTIONS ON HOW TO RECEIVE A CERTIFICATE OF COMPLETION
Check in at the registration desk each day of the program and show your valid ID. Participants must attend 100% of the activity and complete the post program evaluation using the link/QR code provided.
LEARNING ASSESSMENTS
Case studies, workshop templates, guided facilitation, expert Q&A with remediation by program faculty.
PREREQUISITES
None
DISCLOSURE/CONFLICT RESOLUTION
Planning Committee/Faculty Disclosure
The following speakers and/or planning committee members have disclosed they have no relevant to disclose relative to the content of this continuing education activity:
- Fatima Ahmad
- Renu Juneja
- Andree Amelsberg
- Elise Blankenship
- April Adams
- Elvira Dsouza
- Sissy Easo-Joseph
- Teri Michelini
- Clare Baker
- Jennifer Pappadakis
- Mandeep Kaur
- John Smith
The following speakers and/or planning committee members have disclosed that they have relationship(s) with industry. The presentations were reviewed by the Medical Course Director who found that there were no conflicts of interest.
- N/A
PROGRAM EVALUATION and HOW to CLAIM CERTIFICATE
Complete the online evaluation at the conclusion of the program each day.
Certificate/credits will be available within 5 business days post program in Professional Development in Your Membership section of the MAPS website and you will be able to download your transcript/credit certificate.
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