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Objectives:
HCP engagement on social media continues to grow and with it the need to proactively identify and seize new opportunities under this new engagement paradigm.
Hear from a panel of social media and medical communications experts as they discuss, with real-world examples, the evolving trends and models for pharma and biotech medical communications to effectively facilitate compliant HCPs social media engagement.
- • To inform the Medical Affairs community on latest trends of HCP engagement on social media
- • To demonstrate how the Medical Affairs community is engaging these channels in an effective and compliant manner
- • To share best practices to the Medial Affairs community on embracing social media channels as an integral part of the communication mix.
