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Strategy: Strategic Medical Planning
$79.00
This resource has been developed with senior Medical Affairs professionals to provide guidance and recommendations for Strategic Medical Planning:
- – Strategic Medical Planning is a pivotal part of product success, occurring annually.
- – This Standards & Guidance resource focuses on annual strategic planning* and aims to equip Medical Affairs professionals with the knowledge and tools to create and execute effective annual Strategic Medical Plans.
- – Benefits include identifying unmet needs, positioning products competitively, gaining stakeholder insights, aligning functions, prioritizing tactics, and evaluating success.
- – The four core sections of this Standards & Guidance document are Situational Analysis, Strategy Development, Tactical Planning and Operationalizing the Strategic Medical Plan.
- – There is a template section of worksheets/tools which can be used flexibly as needed.
