Mastering Cross-Functional Collaboration for Launch Success

Life science companies, particularly pharma are notoriously siloed organizations. However, the importance of diverse input and exchange across functions, strategic alignment and holistic implementation of key activities, such as stakeholder engagement, highlight the need for effective cross-functional collaboration. While its scientific expertise, healthcare system knowledge and leadership of critical pre-launch make Medical Affairs a central player in the brand team, it is the ability to collaborate that is most highly valued. In a recent survey of nine general managers and nine business unit directors, cross-functional collaboration was rated the most highly valued competency for Medical Affairs. Along with the next most highly rated value drivers of scientific acumen, engagement excellence, understanding the current issues impacting HCPs and the patient journey, these results strengthen the perception of Medical Affairs as therapeutic experts and organizational leaders. So what does effective collaboration look like for Medical Affairs? And what are best practices? This webinar will provide attendees with perspectives on these important questions from industry leaders across functions, including Commercial, Marketing, Market Access and R&D, and practical advice on how to master the art of collaboration to improve cohesion for collective success.

Learning Objectives:

Objective 1: Recognize the importance of effective collaboration by Medical Affairs in launch preparation

Objective 2: Understand what other functions value in their collaboration with Medical Affairs

Objective 3: Know the secrets to effective collaboration to maximize organizational value for launch success