Navigating Stakeholder Ecosystems: Diversity of Insights in Medical Affairs
Description:
Historically, Medical Affairs strategy focused heavily on engaging with KOLs. Today’s Medical Affairs team engages with a much more diverse ecosystem of stakeholders. These external partners still include KOLs but now expand to to Patient Advocacy Groups, Key Decision Makers, Digital Influencers, Payors and more. This webinar will explore navigating these various key stakeholders, examining their relevance and discussing methods of identifying and strategically engaging these groups.
Contributors:

MODERATOR: Rob Consalvo
Director, Strategic Commercial Engagement
Medical Affairs Professional Society
SPEAKER: Kristin Cova
Director, Regional Medical Advisors
Medical Affairs Professional Society
SPEAKER: Stacey Rivkin
VP, Strategic Solutions
Medical Affairs Professional Society