MEDICAL STRATEGY & LAUNCH EXCELLENCE

FOCUS AREA WORKING GROUP

The Medical Affairs Professional Society (MAPS) Medical Strategy & Launch Excellence FAWG ensures the highest level of Medical Affairs asset, launch, and organizational strategic plans and planning capabilities..

Activities: 

We will organize Medical Strategy & Launch Excellence MasterClasses and other training for MAPS meetings in the Americas, APAC (Asia Pacific – China/Japan), and EMEA (Europe, Middle-East, Asia) regions. We develop original content for webinars, podcasts, eLearning courses and white papers. In addition, the working group will periodically contribute cogent and timely content on the Medical Strategy & Launch Excellence sector for the MAPS publication, Elevate magazine. Most importantly, we will provide a supportive resource for all Medical Strategy & Launch Excellence Medical Affairs professionals.

Strategic Objectives

#1 To create a community that advances our role as fully integrated strategic business partners for internal stakeholders.

#2 To develop our medical strategy and launch excellence community within MAPS to become the premier global destination of choice for Medical Affairs Professionals responsible for leading medical strategy.

#3 To catalyze our individual personal leadership development and professional career advancement.

FAWG OVERVIEW

View FAWG Charter

MEMBERS

Arron Mungul

Co-Chair

Founder

Leah Williams

Co-Lead

Director of Medical Education and Communications

Heidi Anthoni

Senior Director, Oncology Medical Affairs, Asia Pacific and South America

Jaime Blais

Global Head Strategy and Execution GU Oncology

Leona Blustein Binnfeld

Senior Director, US Medical Affairs Operation

Sarah Clark

Global Head of Medical Affairs and Operations - Biogen Digital Health

Gorana Dasic

VP, Global Medical Affairs, Internal Medicine

Ruth Halie-Meskale

Senior Medical Director

Andrew Houck

Associate Director, Pipeline & Innovation

Emily Howman

EVP, Scientific Strategy

David Kelaher

Chief Medical Officer

Jovanka Paunovich

Director Strategic Portfolio Initiatives - US Medical Affairs Oncology

John Sandstrom

VP, Medical and Scientific Affairs

VIEW ALL FAWGS

All Focus Area Working Groups

RESOURCES RELATED TO MEDICAL STRATEGY & LAUNCH EXCELLENCE

Rising Star: Medical Information’s Strategic Transformation

July 17, 2024

In an era when regulatory approvals for new products are rapidly increasing and customers are feeling overwhelmed by new medical information, they are increasingly seeking immediate answers to specific questions. As a result, the need for high-quality, relevant, timely medical information is skyrocketing and the Medical Information function (MI) is rapidly evolving—or trying to—in terms of how the external service operates and its role internally.

BOOK RELEASE: MAPS Medical Affairs Textbook

January 26, 2024

MEDICAL AFFAIRS: The Roles, Value and Practice of Medical Affairs in the Biopharmaceutical and Medical Technology Industries (Taylor & Francis, 2024)

Essential Elements of a “Best-in-Class” Medical Information Organization

November 3, 2023

In this webinar, our panelists highlight key areas of the Standards and Guidance created between MAPS, phactMI & MILE and how to use this S&G to move to a best-in-class medical information organization.

Digital First Medical Information: Innovative Content in MI

June 6, 2023

In this episode, listeners will better understand what innovative content is in the context of Medical Information while setting expectations of HCPs in accessing innovative content.

Medical Information Standards & Guidance and Templates

March 24, 2023

This Standard and Guidance, a collaboration between MAPS, PhactMI, MILE, is intended to inform learners about the Medical Information (MI) function, strategic direction, and operations across multiple geographies.

WEBINAR: Leveraging a combined MSL and Medical Information Leadership Model

October 19, 2022

The goal of this webinar is to help new professionals in Medical Affairs better understand how Medical Information and MSLs can have harmonized activities, benefit from one another working more closely together, but also understand where being too close may increase risk.