An essential strategic role for MA in product launch planning is the development and tracking of medical imperatives. Critical to product launch preparation, medical imperatives may include required foundational knowledge, unmet needs, own-able stakes and value related to the product and its TA for activities with experts/HCPs, payers and policymakers to improve patient outcomes. They act as strategic guidance for planning and execution of MA activities, from insight gathering to evidence generation and dissemination, often involving extensive external expert engagement. As medical imperatives form the strategic backbone for product planning, measurement of scientific impact is critical to assess launch readiness and for insight gathering to potentially refine and optimize launch preparation. Share of Scientific Voice (SoSV) was developed as an objective and strategic measure of MA impact for ongoing tracking across the product life cycle. SoSV measures the number of mentions for your product and medical imperatives relative to competitors based on scientific dissemination activities. It can identify trends for individual experts, their disseminations, and activities with competitors. SoSV also enables MA to set meaningful and data-driven KPIs while assessing performance across the life cycle launch planning journey to measure, support and demonstrate MA success.

Objectives: The webinar addresses the importance of metrics and how Share of Scientific Voice provides measurement in one of MA’s most strategically important areas: external stakeholder engagement and scientific impact.