Select by Medical Affairs Competency Framework
January 5, 2025
Top 10 Most Interesting Publications of 2024
Altmetric’s top 10 most interesting publications of 2024
December 19, 2024
Optimize your Medical Education Strategy: Insights from Wiley’s 2024 HCPs’ Information Seeking Behavior Study
Experts from Wiley discuss a strategy-driven approach to Medical Education, powered by timely, credible information delivered in multiple formats.
December 10, 2024
Artificial Intelligence (AI) Use Cases in Medical Information
This series of the Elevate Podcast illuminates how AI and Generative AI seem to be a part of every webinar, conference, and conversation these days. This podcast will explore three proof-of-concept (POC) use cases from recent work in the field of Medical Information.
December 3, 2024
Optimizing Patient Outcomes: Medical Affairs’ Strategic Role in the Enterprise Commercialization Process (ECP)
Medical Affairs is uniquely positioned as the only department capable of impacting the Enterprise Commercialization Process (ECP) at every stage, from the initial product concept through the entire commercialization effort.
November 21, 2024
Building patient partnerships in Medical Affairs: What can established and emerging biopharmaceutical companies learn from each other?
This article explores key questions on how Medical Affairs teams manage patient engagement across different-sized companies who have variations in focus, resources, and scale.
November 20, 2024
AI in Medical Insights: From Implementation to Impact in Medical Affairs
This article based on the Oct 3, 2024 Insights FAWG Forum explores the potential for artificial intelligence (AI) to transform Medical Affairs, focusing on medical insights.
November 20, 2024
Keeping it Real: Patient Engagement in Evidence Generation
In this webinar, we will discuss the regulatory bodies such as the Food and Drug Administration (FDA) and European Medicines Agency (EMA) are increasingly recognising the value of supplementing clinical trial data with real-world evidence to improve understanding of drug performance in the healthcare setting.
November 20, 2024
How pre-launch scientific activities are associated with launch success
Experts from Pfizer and Veeva explore a recent Veeva Pulse Report showing that targeted scientific outreach is associated with 40% faster treatment adoption.
November 14, 2024
Clinica AI – Better Medical. Greater Impact. Guaranteed.
We’ve developed real-time software that MA HQ and MSLs are already using daily to improve their physician insights, tailor field deployment and education, and track impact at the national, local, and individual physician level.
November 5, 2024
Regional Considerations and Challenges in Integrated Evidence Generation Planning (IEGP)
In this podcast, experts explore the many challenges associated with the operationalization of global Integrated Evidence Generation Planning (IEGP) at local levels.
October 29, 2024
Putting the AI into Innovative Medical Affairs Teams
In this webinar, we will share a comprehensive and practical overview of how Artificial Intelligence (AI) can be integrated into various functions of Medical Affairs.
October 29, 2024
Top 10 Most “Interesting” Publications of 2024
What makes a publication interesting or impactful? Is it number of citations? Sentiment among important stakeholders? Relevance to the largest patient population? Popular news attention? The answer depends on your strategy. Here we speak with experts from Altmetric about 10 publications that are impactful for different reasons.
October 15, 2024
Measuring the Impact of Medical Affairs: A data-driven modular approach
In this webinar, we will share new data showing that while medical affairs is increasing in importance, it is still struggling to reach a consensus around medical impact metrics. However, measuring medical impact is no longer a choice; it’s a necessity for medical to communicate its value as a business function and better demonstrate its contributions to successful patient outcomes.
October 8, 2024
2024 Benchmark Report: Digital, Advanced Analytics & Artificial Intelligence in Medical Affairs
MAPS’ 2024 Benchmark Report is based on findings from 32 organizations in Pharma and MedTech and reflects broad leadership thinking about the current and future states of AI capabilities and challenges in Medical Affairs.
October 1, 2024
Integrated Evidence Generation Planning (IEGP): Cross-functional alignment to optimize value, minimize risk
Experts from Lumanity discuss cross-functional alignment of Integrated Evidence Generation Planning (IEGP) from perspectives of strategy, clinical/regulatory, commercial and patient engagement.
September 24, 2024
Leveraging diverse data sources for more impactful insights analysis
The objective is to illustrate how determining the most effective medical or commercial strategy requires measuring what’s happening in the market via a strong insights management process.
September 10, 2024
Digital First Communications: How Digital Transformation is Opening Opportunities in Medical Affairs
This series of the Elevate Podcast illuminates the Inspiration and Impact, content Compliance & Approval, MSL utilization, Training & Evolution, the Technology Stack, and the Future of Modular Content.
September 10, 2024
Three “Generations” of Insights Implementation
From the Spreadsheet Age to the Age of Generative AI: Where is your organization on the continuum of Insights Management? (And why no one “age” fits the needs of all teams.)
September 3, 2024
Integrated Evidence Generation Planning: Top Challenges for Medical Affairs Teams
As the sources of data and technologies needed to make sense of data expand, opportunities exist for further integrating RWE and HEOR alongside traditional approaches when planning data generation activities to support new product registration, access, and use.
August 20, 2024
What a Nurse and Patient Advocate Wants Medical Affairs to Know About Engaging Patients
Getting the most impact from a publication requires being able to define who the audience is and how to reach them, across both journals and online channels, especially in complex/niche cases. In this podcast, we discuss the benefits of taking an analytical approach.
August 13, 2024
Applying Data Visualization, Storytelling, and Interactivity in Medical Affairs: What Journalism Can Teach Us
The objective is to illustrate how the strategic incorporation of interactive tools, visualization, and personalization of content can elevate the communication of medical and scientific information making it more accessible, engaging, and meaningful for diverse audiences.
August 7, 2024
Driving Excellence: Measuring and Enhancing the Performance and Impact of Medical Affairs
This session will delve into maximizing Medical Affairs’ performance and strategic impact through effective metrics and innovative approaches.
July 31, 2024
Activating health equity: The vital role of Medical Affairs
Medical Affairs is in the unique position to drive health equity through three main roles: catalyser, capabilities enhancer, and cross-functional collaborator, emphasizing the need for deliberate strategies and actions to close health gaps and improve outcomes for underserved populations.
July 30, 2024
Maximizing the Impact of a Niche Publication
Getting the most impact from a publication requires being able to define who the audience is and how to reach them, across both journals and online channels, especially in complex/niche cases. In this podcast, we discuss the benefits of taking an analytical approach.