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Objectives:
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Define the principles of impact in Medical Affairs and consider the role of metrics and KPIs in impact assessment.
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Explore approaches to impact in different settings: the industry (biotech to big pharma), disease states (rare to more prevalent), and therapeutic technologies (e.g., gene therapy and wearables).
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Generate insights on the practical adoption of impact in Medical Affairs’ strategic and tactical approaches.
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Consider the importance and role of Medical Affairs as a key driver of impact and its role within the cross-functional team.
