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Objectives:
In this webinar, we will discuss how to develop a customer-centric engagement strategy leveraging an omnichannel approach. We will take a step-by-step look at how to:
· Integrate medical and CX strategy
· Leverage data to fuel audience segmentation and targeting
· Build a scientific customer journey
· Create tailored content using an effective content strategy
· Prioritize and deploy a relevant channel mix
· Optimize your approach through measurement, reporting, and insight generation
This webinar is appropriate for companies along the spectrum of omnichannel maturity. Â We will discuss how to leverage a crawl-walk-run approach, taking the next best step wherever you are.
