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Customer engagements for Medical Affairs has evolved rapidly post COVID-19. Hybrid is the future and that brings with it new challenges, most notably in sustaining engagements with the KOLs to become unbiased scientific partners of choice. As a result, there have been shifts in strategies: newer roles, newer stakeholders to be engaged, and more data and information collected.
There is no one-size-fits-all approach. The intent of this webinar will be to have a discussion on which strategies are working, and how leading companies are defining success for field medical teams in hybrid engagements.
Moderator:
Jon Gonzales
Associate Principal, ZS
Speaker:
Scott Conry
Vice-President and Head, Oncology Field Medical, GSK
Speaker:
Sunil John
Principal, Head of Medical Affairs, ZS
Speaker:
Ralph Rewers
Executive Director, Medical Sciences, US Medical Affairs, Gilead Sciences
Speaker:
Lori Mouser
Sr. Director, Head of Global Scientific Engagement Oncology Medical Affairs,
Daiichi Sankyo