Demystifying Data in Medical Affairs Part 3: Data and the Future of Medical Affairs

All industries are rushing to harness rich data in order to drive progress, but how can the many data sources help Medical Affairs to show impact and drive improved patient outcomes?

In part three of this four-part series, we will discuss:

1. How data will change Medical affairs in the next 3 years
2. What data sets will be most powerful for our function
3. What are some of the issues we need to focus on now to safely navigate this?
4. What capabilities do we need to start gravitating towards in order to harness this appropriately?

This Webinar series explores the fundamental concept of big data in Medical Affairs, from which sources can we retrieve this, what are the broader considerations when utilizing data in health and what impact this can have on our organizations, physicians, and patients, now and in the future. These presentations will feature real-world cases that are relevant to regional and country Medical Affairs leaders, in order to highlight long-term aspirational and short-term tangible projects.

Moderator:

Jon Zdon

Associate Medical Director – Medical Excellence APAC

Takeda

Speaker:

Greta James-Chatgilaou

Director, Field Medical Strategy and Execution

Biogen

Speaker:

Jeff Lange

Director, Center for Observational Research

Amgen

Speaker:

Deepa Ganesh

Account Partner – APAC Commercial

Veeva Systems