Launch Excellence Masterclass: Denver - Medical Affairs Professional Society

Explore the future of Launch Excellence, and build new skills and strategies to maximize the success of your Launch Excellence team. Join in-depth discussion and problem-solving focused on the hottest topics in Launch Excellence!

Denver: March 22, 2026

Register

WHAT IS A MEDICAL AFFAIRS MASTERCLASS TRAINING PROGRAM?

Immersive, situational-based training programs focused on key competencies of Medical Affairs that MAPS deems critical for success.

Whether it’s your first or fifth launch—big company or small—this program is essential. Successful launches in this new era depend on upgrading best practices, together.

Each MasterClass is designed to have a maximum ratio of 8 participants per instructor. We are limiting participation to 80 attendees, and are expecting delegates from approximately 20-25 different companies.

Each program is carefully designed to maximize best practice sharing and cross-industry networking.

REGISTER NOW!

Register: March 22 | Denver

FACULTY

Yi Arnold

Co-Chair

Global Head, Medical Affairs

Tamara Palagashvili

Co-Chair

Senior Medical Director, Medical Affairs

Ann Hartry

AVP, Value, Evidence, Outcomes

Lisa Head

ED & US Medical Lead

Lisa Inge Stewart

Global Head of Scientific Training

Lori Klein

Partner, Medical & Scientific Affairs Practice Lead

Steve Powick

Senior Vice President, Global Strategic Marketing

Kerry Tomlin

Vice President, Clinical Research & Medical Affairs

Raymond Turner

CMO

Additional Faculty Coming Soon

Thank you to our Sponsor

PROGRAM OBJECTIVES

After participating in the Launch Excellence MasterClass, participants will be able to:

Create a Medical Affairs strategic plan that ensures launch readiness and success
Strengthen capabilities that optimize HCP engagement planning to enable launch success
Apply storytelling principles to enhance HCP engagement
Recognize the importance and impact of real-world evidence generation
Understand how to prioritize evidence generation opportunities in the context of launch readiness
Enhance launch planning and execution using AI

PROGRAM OVERVIEW

AGENDA

Launch Excellence MasterClass will begin at 8:30 AM and adjourn at 5:30 PM

Sunday, March 22

Welcome:

7:30 AM – 8:30 AM: Registration, Breakfast & Networking Hour

8:30 AM – 8:45 AM: Welcome to the MasterClass

Pillar 1: Launch Strategy

8:45 AM – 9:30 AM:

Starting with the End in Mind: Strategic Foundations

9:30 AM – 10:00 AM:

From Strategy to Synergy: Driving Alignment and Readiness for Launch Success

10:00 AM – 10:30 AM:

Workshop: Real-World Launch Experience

10:30 AM – 11:00 AM: Break

Pillar 2: HCP Engagement

11:00 AM – 11:30 AM:

Workshop Continued

11:30 AM – 12:15 PM:

Strategic HCP Engagement Planning Including Field Medical Preparedness

12:15 PM – 1:00 PM:

Leveraging Strategic Storytelling to Enable Launch Success

1:00 PM – 2:00 PM: Lunch

PILLAR 3: Evidence Generation Planning & Innovation

2:00 PM – 2:45 PM:

The Role of Real-World Evidence and Real-World Data in Evidence Generation

2:45 PM – 3:30 PM:

Workshop: Evidence Generation Prioritization

3:30 PM – 4:00 PM: Break

4:00 PM – 4:45 PM:

Utilizing AI in Launch Planning & Execution

4:45 PM – 5:15 PM:

Panel Q&A

MasterClass Close:

5:15 PM – 5:30 PM: MasterClass Summary & Close

5:30 PM: Adjourn

LOCATION & HOUSING

Hyatt Regency at the Colorado Convention Center
650 15th Street Denver, CO 80202

Accommodations at the negotiated group rate are limited.

Group discounted rate: $269 USD

You may reserve your accommodations at the reservations link below.

Last Day to Book at Group Rate (pending Availability): February 27, 2026

CLICK HERE TO RESERVE ACCOMMODATIONS

REGISTRATION PRICING & SCHEDULE

INDUSTRY MEMBER	$1,050 USD
INDUSTRY NON-MEMBER	$1,300 USD
SOLUTION PROVIDER MEMBER	$1,500 USD
SOLUTION PROVIDER NON-MEMBER	$1,750 USD

MAPS defines Industry attendees as those currently employed by a biopharmaceutical or MedTech company.

Attendees who register for a MasterClass and the MAPS 2026 Americas Meeting will save $300 on their MasterClass registration.

REGISTER NOW!

Register: March 22 | Denver

A RECOGNIZED STANDARD OF EXCELLENCE

MAPS is a globally recognized leader in education, training and best practice sharing – setting the standards for Medical Affairs excellence for over 15,000 members from 280+ companies, including 39 official industry partner companies (and counting).

WHAT IS A MEDICAL AFFAIRS MASTERCLASS TRAINING PROGRAM?

REGISTER NOW!