Essential Elements of a “Best-in-Class” Medical Information Organization

Medical Information is a Medical Affairs (MA) function that informs healthcare decision-making by providing trusted clinical and scientific product information to healthcare professionals (HCPs) and patients and caregivers. Our interactions with our customers enable us to share valuable customer insights with internal stakeholders to help shape the medical strategy, and the safe and effective use of our products. PhactMI, MAPS, and MILE collaborated to create a Standards and Guidance to essential elements of a best-in-class medical information organization. This Standards and Guidance is intended to inform learners about the Medical Information (MI) function, strategic direction, and operations across multiple geographies. Our panelists will review the collaboration and highlight key areas of the Standards and Guidance and how to move to a best-in-class medical information organization.

By the end of this webinar, attendees will be able to

1. Establish a blueprint for building a Medical Information organization
2. Create global consistency and harmonization for the industry within Medical Information
3. Identify the value of Medical Information for internal and external stakeholders/customers
4. Elevate the practice of Medical Information across the industry

Moderator:

Jennifer Riggins

Director, Partnerships

PhactMI

Speaker:

Leena Jindia

Senior Director

Med Info Content Strategy & Innovation

Speaker:

Evelyn Hermes DeSantis

Director, Research and Publications

PhactMI

Speaker:

Stefne Pienaar

Medical Information Regional Lead Euope

Pfizer