Driving High-Impact Execution In Medical Insight Campaigns. Optimizing Process, Skills, And Mindset
Join the MAPS Insights Competency to understand how driving high-impact execution in medical insights campaigns optimizes processes, skills and mindsets. Happening on April 9, 2026 at 10 AM EST.
Join us for this open forum with experts from the MAPS Insights Competency!
***This forum, for a change of pace, will be held online at Riverside.com.
Session Agenda & Objectives:
- The Execution Gap
- Observations on why field insights often have low impact on medical strategy
- Driving High‑Impact Execution in Medical Insight Campaigns
- Insight management process and framework in real life: What works and what doesn’t
- Skills and capabilities to achieve high‑quality insights
- Tools and fit‑for‑purpose technology
- Measuring Success and Impact of Insight Campaigns
- Global & local perspectives, quantitative and qualitative metrics
- Self‑Assessment Checklist and Action Plan
- How to excel in Insight campaign execution
- Q&A and Learning Experience Survey
Speakers:
Sian Carr - Global Head of Medical Training and Capabilities, Ipsen
Mariia Chernikova - Global Insights and Analytics Senior Manager, Ipsen
Brant Jarrett - Executive Director Medical Affairs
Enric Sabata Junyent - Customer Facing Insights & Sol. Lead, Boehringer Ingelheim
Tony Page - SVP, Insights, Within3